Salesforce Integrator for Marketo

By WSO2

Integrate Salesforce API with Marketo using the WSO2 ESB connector framework. Synchronize lead data from Marketo to Salesforce.

About

Marketo
Marketo offers a revenue focused, B2B marketing automation software which leverages the marketing in different ways and lets the developers integrate with multiple third-party APIs and share data.
 
The connector built using WSO2 Enterprise Integrator for Marketo, facilitates the user to access the following resources;
  • Activities
  • Campaigns
  • Leads
  • Lists
  • Stats 
Salesforce
Salesforce is the leading Customer Relationship Management (CRM) platform which offers a variety of services (SaaS) and products (PaaS) to develop and distribute custom software.
 
WSO2 Enterprise Integrator connector for Salesforce SOAP API gives the way to access following resources.
  • sObjects
  • Records
  • Recycle Bin
  • User
  • Emails
Why do we need the integration?
Do you use Marketo to schedule campaigns? Do you find it difficult to keep track of the details of the leads who are requested to the campaigns? Here is the solution to overcome this.
 
WSO2 Enterprise Integrator is an open source solution which enables you to connect to and interact with the APIs of services. You can simply download the required two connectors for Marketo and Salesforce from the WSO2 Connector Store and plug it into your integration flow of the business use-case.
 
 

Integration

Integrate seamlessly Google Spreadsheet and Marketo.

You can save time and effort by having the leads' details seamlessly updated from Marketo to Salesforce. The advantage of this is, you can track prospects with Salesforce lead records apart from your contacts and opportunities. You can convert the  lead records to contacts that have opportunities associated to them and create accounts for them (if you don’t already have the accounts in Salesforce).

We have the facility in WSO2 Enterprise Integrator to schedule this event with custom interval using scheduled task. Therefore, it checks frequently and create the Salesforce accounts automatically.

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