WorkSpan: The Go-To-Market Network for Alliances

By WorkSpan

WorkSpan is The Go-To-Market Network for Alliances to rapidly plan, manage, & measure joint market opportunities.

About

WorkSpan is The Go-To-Market Network for Alliances, where companies can work with their teams, go-to-market partners, and agencies in a shared ecosystem to seize new market opportunities.

WorkSpan integrates results driven by Marketo and other marketing/CRM applications from your and your partner's systems into a single program or campaign view that allows you to measure the success of your joint go-to-market efforts..

Network

The Network feed is where you can find the latest ideas and news about what’s important in your partners’ go-to-market landscape.

Programs/Campaigns

A unified and collaborative management solution where you and your go-to-market partners can work to align on overall strategy, goals, and metrics—then manage activities, assign, and track work.

Calendar

The Calendar features allows you to see a birds-eye view of all your go-to-market activities by region, partner, product, and more. 

Funds

With the Funds feature, you’re able to track all of your initiatives by budget allocation—giving you immediate ROI insight.  

My Work

My Work gives you a snapshot of what’s important to you across various initiatives in one view. See all of your tasks as they relate to your most critical and time-sensitive deadlines.

Companies

Working with partners becomes easier when you can give and get access to posts, people, programs, and funds. That's why WorkSpan offers partners enhanced access on the network. 

Contact us to learn how WorkSpan can help you generate higher ROI on your go-to-market initiatives. 

Features

Calendar

Share your programs and activities with all stakeholders. The WorkSpan Calendar allows you to filter and group by themes, regions, partners, and more.

Integrations

WorkSpan integrates seamlessly with Marketo and other marketing/CRM solutions, so you and your partners can track your results in one shared system.

Programs

Tie your programs and results to budgets or MDF allocated by your organization, as well as from your partners.

Reporting

Easily create, view, and share all of your key program metrics—from response rates to marketing sourced and touched pipeline.

Max Limit (6 Features)

Integration

WorkSpan's Marketo integration allows both you and your partners the ability to send and view your combined Marketo results within the context of a single WorkSpan marketing activity. This allows your teams to measure both individual and joint go-to-market contributions.

For detailed instructions on how to connect your Marketo instance to WorkSpan, please refer to the WorkSpan to Marketo Integration Guide.

After viewing the document, if you're still unable to complete the integration process, the WorkSpan Concierge is always ready to lend a hand with any questions around general usage or integrations. You can visit our support site, support.workspan.com, or directly email support@workspan.com.

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Additional Information

Application Categories

Lifecycle Marketing

WorkSpan is completely transforming how marketing teams work.
Steve Lucas, CEO Marketo