Wistia for Marketo

By Wistia

Capture video viewers’ info & send the leads straight to Marketo. Create Smart Lists based on video events & use Wistia thumbnails in emails.


Wistia is a video platform that gives you in-depth analytics, helping you learn more about your customers to make your videos even better. It’s easy enough for a 1-person startup and powerful enough for an enterprise business. 

Upload your video to Wistia and customize how it looks, feels, and functions. Send it to your customers without any disruptive ads or related videos. Collect data about who’s watching and how, and use that data to inform your marketing decisions.

Connect with your customers

Customize your video player to match your brand, and add social buttons so your viewers can share the video with their audience. Then, add a Call to Action to your video, whether it's a clickable message, image, or HTML script that tells your viewers what action you want them to take next. 

When people view your video, you can collect their names and emails with the Turnstile email collector using your own custom Marketo form. It’s easy to embed and share Wistia videos across multiple websites, and the player optimizes on-the-fly to deliver the best video quality with the least possible buffering.

Data to help you make decisions

Wistia allows you to see how people are watching your video, second-by-second. Each view has a heatmap that shows which parts were watched, rewatched, or skipped altogether. So that you can get the big picture, engagement graphs combine the data from all of your heatmaps and give you a broader idea of how people responded to your video.

Reach your viewers with relevant messages

Emails you capture through Wistia’s Turnstile email collector will go directly to your Marketo lead database. You can even use your custom Marketo forms right inside of your Wistia videos for easy syncing. Also, you can see which videos your leads are watching directly in the Marketo Activity Log. When you create smart lists based on video events, you're able to automatically send emails to people who only made it through half of your video, as well as to your biggest fans—the people you now know are watching everything you create.



Custom Marketo Forms

Add your Marketo forms right into your Wistia videos, collecting leads from your video content that get sent seamlessly into Marketo.

Customize Your Player

Customize your videos to match your brand, add custom CTAs and annotation links, and make your video stand out.

Lead Generation

Collect leads right from your videos with our Turnstile lead generation tool. Viewer information you gather goes straight to Marketo.

Video Thumbnail Links

Boost your email engagement by adding your video thumbnail links right in your emails.

Max Limit (6 Features)


Wistia and Marketo go together like peanut butter and jelly, like Sherlock and Watson, like... you get the idea. The great news is that you, too, can combine Marketo’s marketing automation with the persuasive power of Wistia’s video marketing and analytics. Here's how:

Customized videos without annoying ads

Customize the look and feel of Wistia’s video player with just a few clicks, and make it as free of distractions as you prefer. Your content, your way.

Add video thumbnail links to your emails

Video thumbnails are a great way to attract clicks. After all, who doesn’t love watching a video?

Collect leads when people watch your videos

Viewer information you gather with Turnstile goes straight to Marketo, so it's instantly ready for engagement.

Automatically send emails to viewers

Set up Marketo to automatically send an email to leads who watch at least 50% of a product video, or trigger an alert for a salesperson to contact leads who watch 100% of a video. The ball is in your court. Plus, Wistia’s heatmaps will help you determine what’s most compelling to your viewers. 

Want to get in on the action? Here's our guide to getting the Wistia-Marketo integration working for you.

Step by step

First things first:

Note: To get set up, you’ll need your Marketo SOAP endpoint, User ID, and encryption key. You’ll find these right inside Marketo—just click Admin > Web Services.

  1. In Wistia, click Account > Settings > Email Integrations.

  2. Select Marketo.

  3. Enter your REST API Endpoint, REST API Identity, Client ID, and Client Secret. (You can find out how to get that information here.) 

Hey, that was easy! Now:

  1. Upload your video to Wistia.

  2. In the Customize Panel, add a Turnstile to capture your leads, or include a custom Marketo form. We’ll send the emails you acquire straight to Marketo.

  3. Let your video fly. You can embed it on your site, share it socially, or even add video thumbnail links to your emails. 

Over at Marketo, there’s a bunch of cool stuff you can try on for size, like: 

  1. See which videos your leads are watching directly in the Activity Log.

  2. Automatically send emails to your customers based on their viewing data.

One last thing:

  1. Make sure you take time to celebrate, Master Marketer! You’ve forged this link between marketing automation and video, and you're a marketing superstar for it.

Get Started

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Additional Information

Application Categories

Video Marketing