Wistia for Marketo
Capture video viewers' info and send the leads straight to Marketo. Segment, score, and nurture leads based on what your viewers watch.
Wistia is the ultimate video platform for marketers. Upload your videos to their fast, secure, and reliable player, and customize the player experience to suit your business’s brand. It’s super simple to use, with easy drag and drop organization, automated video SEO, and privacy controls. Achieve your video marketing goals with tools like calls to action, lead capture, easy sharing to social media, and advanced analytics like detailed engagement graphs, heatmaps, and A/B testing. Keep your viewers engaged with your content by adding an immersive, professional-looking Channel, right to your website.
Connect with your customers
Customize your video player to match your brand, and add social buttons so your viewers can share the video with their audience. Then, add a Call to Action to your video, whether it's a clickable message, image, or HTML script that tells your viewers what action you want them to take next.
When people view your video, you can collect their information via an email capture form or with your own custom Marketo form. It’s easy to embed and share Wistia videos across multiple websites, and the player optimizes on-the-fly to deliver the best video quality.
Make decisions using video data
Wistia allows you to see how people are watching your video, second by second. Individual viewing data syncs to Marketo so you can segment, score, and nurture leads based on what they watch. So that you can get the big picture, engagement graphs combine the data from all of your viewers and give you a clear understanding of the response to your video.
Add Custom Marketo Forms
Add your Marketo forms right into your Wistia videos, collecting leads from your video content that get sent seamlessly into Marketo.
Customize Your Player
Customize your videos to match your brand, add custom CTAs and annotation links to make your video stand out.
Send Video Thumbnail Links in Email
Boost your email engagement by adding your video thumbnail links right in your emails.
Create a Video Channel
Turn a collection of your videos into a professional and immersive experience, right on your site.
A/B Test Your Videos
Test any two videos or video customizations in your Wistia account, and find out which drives the most viewer engagement.
Wistia and Marketo go together like peanut butter and jelly, like Sherlock and Watson, like... you get the idea. The great news is that you, too, can combine Marketo’s marketing automation with the persuasive power of Wistia’s video marketing and analytics. Here's how:
Add video thumbnail links to Marketo emails
Video thumbnails are a great way to attract clicks. Using the word ‘video’ in an email subject line has been shown to boost open rates by 19%, and click-throughs by 2-3x. After all, who doesn’t love watching a video?
Collect leads when people watch your videos
Viewer information you gather with Turnstile or native Marketo forms goes straight to Marketo, so it's instantly ready for engagement.
Automatically send emails to viewers
Set up Marketo to automatically send an email to leads who watch at least 50% of a product video, or trigger an alert for a salesperson to contact leads who watch 100% of a video. The ball is in your court. Plus, Wistia’s heatmaps will help you determine what’s most compelling to your viewers.
Sync video data right to Activity Logs
Segment, score, and nurture leads based on what your viewers watch, just like any other activity in Marketo.
Want to get in on the action? Here's our guide to getting the Wistia-Marketo integration working for you.
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- Collect emails with Turnstile
- Interaction-based tools
- Email video thumbnails
- Use Marketo forms in videos