Vidyard for Marketo
Easily add videos to every marketing channel (web, email, social) and measure individual lead engagement with Vidyard for Marketo.
In short, Vidyard:
- Named the #1 Launchpoint Technology Partner Of The Year (2016)
- Is a video hosting platform used to help marketers easily add videos to their marketing programs (website, emails, social) and track success in a single place
- Helps marketing teams generate leads with video content like on-demand webinars, product demos, explainer videos etc. Can even embed Marketo forms!
- Can tell marketers how individual prospects are consuming videos they distribute (exact %), and feeds this data into Marketo for more accurate qualification
- Helps marketers do advanced things with video marketing like live streaming, personalized video campaigns, and video hubs (think branded YouTube channels)
- Has a tool called Vidyard GoVideo to help sales, success and support teams create and send video playlists from Gmail, Outlook, and more
Vidyard’s Marketo integration enables you to unleash the full power of your video campaigns and start driving results with your video content. But don't take our word for it, click play on these micro demos instead:
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- Add video to every program
- Track the impact of video
- Qualify leads with video data
- Generate new leads with video
Vidyard has completely transformed our marketing team’s relationship with video and how it impacts our business. YouTube is a consumer channel that does not drive B2B results like pipeline and closedPaulo Martins, Head Of Global Digital Marketing @ Marketo