uStudio for Marketo
By uStudio
The uStudio Video Platform allows you to centralize assets, create interactive experiences, and track video viewers and actions all within Marketo.
About
uStudio offers an innovative video platform designed to easily manage, publish, create interactive viewing experiences, and track user engagement. With uStudio for Marketo, video statistics are easily integrated so you can:
Identify Video Viewers and Track Video Statistics
See which videos your contacts view, including both anonymous and named users. uStudio goes beyond other video platforms and players by allowing events to be triggered inside a video player or on stand-alone pages including social networks like Twitter.
Engage Leads
Capture new leads by integrating standard and customized lead forms within a video player. You can also optimize your content further with call-to-actions. With the flexibility to set custom rules, you can track metrics that matter most to your business.
Manage Video Workflows and Provide ROI
uStudio is the only video platform you’ll ever need. We give you the power to manage all your video assets and publish your video to any 3rd party site such as YouTube, Facebook, Vimeo, Twitter and more. With integrations to both Marketo and Salesforce, you can also use video analytics and lead information, linked to your contacts, to determine ROI and engagement from first touch to final sale.
With uStudio, wrestling with video files is no longer a barrier to your success. Video is managed centrally and flows seamlessly across your campaigns. Now video can become the strategic digital asset in Marketo you need it to be, designed to drive action and results. uStudio. Do more With Video™.
Integration
uStudio for Marketo offers unparalleled ease of using video and creating interactive digital experiences. Digital marketers and web developers can centralize and embed video assets as well as design and deploy video players with all the interactivity of a web page.
Integrate with Marketo in 5 steps:
- Design interactive players as unique as your brands & campaigns
- Install the Marketo plug-in.
- Upload your videos.
- Embed your videos anywhere
- Sit back and watch as playback interactions get logged in Marketo - letting you track, report, and segment leads with ease.
You already own the campaigns and the content strategy. Now - with uStudio for Marketo - own the video experience & ROI, too.
uStudio. Do More with Video.
Additional details available upon request.
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Highlights
- Track video viewers
- Create video events
- Capture leads from players
- Measure video ROI
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Additional Information
Application Categories
Video Marketing
The analytics in uStudio has helped me forward the strategy for digital overall.Global Digital Marketing at Alcon Novartis