Twilio SMS for Marketo

By Twilio

Twilio SMS makes it easy to leverage text messaging applications for customer outreach, appointment reminders, and mobile marketing.


SMS reaches over 3.6 billion users, and is an important communications and marketing channel, having 90% of messages opened within 3 minutes.

Twilio’s Communications API Platform enables you to get up and running with global SMS in a matter of hours and to easily leverage US short codes. Companies such as Box, Home Depot, Intuit,, and Walmart take advantage of Twilio to send millions of messages around the world each day.

Communicate with any customer on any platform by sending and receiving text messages with Twilio. Get started today.


Marketo provides a cloud app which uses the Twilio SMS Gateway to both send and receive SMS from your leads and customers.

You can define your SMS campaigns by modifying Program (My) tokens in a special program named SMSProgram that Marketo will import into your subscription. The Marketo SMS CloudApp uses a custom field (smsUnsubscribed) on each lead/customer in order to adhere to the SMS Anti-Spam guidelines.

For step by step instructions on how to implement this integration download the Twilio SMS for Marketo Implementation document. When you’re ready to implement Twilio SMS for Marketo click “Get Started” and fill out the form. Someone from the Marketo team will follow up with you shortly. 

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Additional Information

Application Categories

Mobile Marketing