Marketo Enablement

About

Buying a marketing automation platform, such as Marketo, does not guarantee an instant Revenue Marketing Transformation™, particularly if it isn’t implemented properly. Enabling Marketo’s marketing automation platform is more than a technology configuration.

During a Marketo Enablement, The Pedowitz Group (TPG) uses Revenue Marketing™ best practices to optimize people, processes, and technology to fully maximize your investment. TPG will set up and configure your instance by consolidating disparate processes, simplify lead generation and lead nurturing through marketing automation. We provide hands-on training and one-on-one consulting to drive adoption and ensure success.

TPG’s Marketo Enablement services include:

Standard configuration
Reporting and analytics
Email configuration
Program management design
Lead score modeling
Lead lifecycle development

Our consultants, who hold 47 (and counting) Marketo certifications, will assist your team in configuring your Marketo instance and its integration with CRM, if applicable. We train your team on both the technical elements and best practices of Marketo, marketing automation, and Revenue Marketing. TPG has more than 1500 Enablements under our belt, which allows us the unique ability to tailor your system to your specific needs and goals.

A proper Enablement is important whether you are transitioning from another system or diving into marketing automation technology for the first time.  This service allows you to scale your marketing efforts as you grow and update the system without complications over time.

At the conclusion of this service, you will have a customized setup, a working lead scoring model, a lead management system, and reporting.