Tealium iQ
By Tealium
Tealium iQ lets digital marketers easily manage tagging for Marketo's Lead Tracking functionality and 1,000 other digital marketing technologies.
About
Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences across every channel.
Integration
Tealium's integration with Marketo allows marketing operations and email marketing professionals to enrich their marketing automation programs for customer behavior attributes to build more targeted and relevant programs. Through its AudienceStream product, Tealium allows marketers to add and update lead information based on customer behavior and supports triggered email campaigns based on real-time interactions. Tealium's support of Marketo's Munchkin JavaScript API also allows non-technical users the ability to add and enhance web site tracking to help build a more robust marketing automation implementation.
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Highlights
- Improve marketing agility
- Reduce implementation costs
- Improved website performance
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