Your MarTech Operations Partner

By Sponge

We are a marketing & sales operations agency that helps companies grow and gain efficiency through technology, process, and analytics.


We believe marketing should be consistent, revenue-driven, and fun.  As a Marketo Silver Partner, our team works with Marketing and Sales leaders to create winning marketing strategies, develop sales funnel architecture, customize Salesforce, automate marketing operations, improve MarTech integrations and execute demand generation campaigns. We strive to exceed our client's expectations by scaling operations and optimizing reporting, so their teams can easily prove ROI across channels, so they can concentrate on the fun part of Marketing. We are your Marketing and Sales Technology Partner.


Marketo Integration & Optimization

Unleash the full power of your marketing tech stack. We implement, integrate, and optimize your marketing automation tools.

Salesforce Customization

Our Salesforce development expertise helps optimize Salesforce to automate the lead management process so you have full visibility into your pipeline.

Funnel Architecture

Get out of Excel. We systemize your sales funnel, build dashboards, and give you a clear view of marketing’s contribution to revenue.

Demand Generation Team

Whether you need backup while an employee is on leave or extra help executing campaigns, our interim marketing team has you covered.

Training & Workshops

We offer in-person or virtual training, from Marketo 101 to 400-level C-Suite funnel attribution reporting.

Data Hygiene

Your data is valuable. Our data profiling, remediation, and management services keep your systems optimized so you can confidently report on results.

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Additional Information


North America



Solution Partner Levels


Working with Sponge has been fantastic, from cleaning up our Marketo instance, to setting up program templates & helping us benchmark our marketing ops, it's been great to leverage their expertise.
Margaret Irons - 3Pillar Global