B2B Demand Generation Strategy & Execution

By Spear Marketing Group

Spear provides a range of strategic, technical and creative services designed to help companies get the most from their Marketo investment.


Spear Marketing Group is a full-service B2B demand generation agency and a long-time Marketo partner. We currently support more than 30 Marketo clients through a unique combination of strategic expertise, Marketo know-how, and creative savvy.  Whether your needs are demand generation strategy, campaign design, or full-service creative, think of us as "the agency that knows Marketo."  

Flexible Engagements

For some Marketo clients, Spear is an “on demand” resource, ready and available to assist with creative, media, production, Marketo management, and campaign execution when needed. For others, our team is more of a strategic partner and an extension of the in-house marketing staff. We also offer a la carte services that can be customized to a client’s specific requirements - everything from a simple landing page to a global product launch. 

Demand Generation

At Spear, demand generation is at the core of everything we do. From demand generation planning to tactical campaign execution, we provide a comprehensive suite of services that span the entire lead lifecycle, from new lead acquisition to lead nurturing to customer communications.  

Lead Nurturing

We’re experts in fully leveraging the power of Marketo to create custom tailored lead nurturing programs that help clients get the most out of every lead. We provide a range of lead management services, whether you’re looking for a turnkey solution, strategic consultation, or just a creative resource. Looking to take your lead nurturing program to the next level? We can help.

Email Marketing

We’ve designed, executed, and managed successful email marketing programs for a wide range of B2B clients, campaigns that include Webinar invitations, newsletters, target account programs, and more. Plus we’re more than just a creative agency. Our turnkey approach includes strategic advice, expert copywriting, world-class design, and best practice advice to make sure your email campaign succeeds.

Marketo Tuning & Management

Spear boasts a dedicated team of Marketo specialists and deep expertise in all facets of both Marketo technology and marketing automation best practices. We can help with everything from email templates to lead scoring to revenue models to complex, multi-stage lead nurturing programs.

Free Consultation

Contact us for a free consultation about your demand generation, lead nurturing, or Marketo needs. 

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Additional Information


North America