About

Make Sales & Marketing Alignment Happen

Just as Marketo is used as the marketing campaign tool to qualify a lead, Upland RO Innovation is the sales campaign tool to get that lead to a closed deal.

RO Innovation recommends and aligns the right marketing content and customer advocates for the right sales situation at the right time in the sales cycle, and then packages that content in a microsite for salespeople to send to their prospects. As prospects engage with the content during the sales cycle, tracking data is written back to RO Innovation and Marketo, giving Sales and Marketing alike key information they need to stay effective.

Together, Marketo and RO Innovation provide a complete "lead to revenue" conversation. RO Innovation gives marketers:

• Visibility to know what assets are being used, and when to nurture prospects during the sales cycle
• Reports which customer advocate and marketing asset impacted closed deals
• Definitive ROI calculations on produced marketing assets
• Crucial data to know what content works (and what doesn’t) and strategize where future marketing dollars should be spent

With the Spotlight (microsite) and asset usage data in RO Innovation being tied to sales opportunities (and their success), Marketing can see tactical campaigns run during a sales cycle and have proof-points on which marketing collateral is used within a successful sale.

Likewise, Sales teams are able to drive revenue and gain the following benefits from the RO Innovation system:

• Decreased sales cycles
• Increased close rates
• Decreased sales ramp up time
• Increased productivity

Contact RO Innovation to schedule a demo with your Sales and Marketing teams today, and start impacting revenue tomorrow!