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SmartForms: Validate & Append Inbound Leads

ReachForce  |  Applications
Optimize landing pages with shorter forms and validate and enrich contact and account data with SmartForms for improved marketing tactics
Marketo Integrated
See Details
Main Features
  • Short Forms - Rich Data
  • Improve Lead Scoring & Routing
  • Increase Conversions
  • Validate & Append Data

Accelerate your inbound leads by validating and appending high-quality contact and account data

The importance of capturing quality lead and account data at the point of entry is critical for highly targeted and timely marketing and sales efforts. Shorter forms help optimize landing page conversions, but force B2B marketers to give up the actionable marketing data necessary to drive lead scoring, lead routing and precision nurture.

ReachForce’s SmartForms is a powerful tool used by sales, demand generation and marketing ops professionals to automate data collection and enrich forms your landing pages with data that has been validated and enriched.

  • Increase conversion rates on your website forms

  • Receive important lead contact and account information automatically

  • Ensure speed and accuracy of lead flow from marketing to sales

  • Improve the quality of your marketing campaigns, sales follow up and reporting

How does it work? On your forms, you can ask the minimum fields from prospects while SmartForms validates and appends in the background with one line of code.

What do I get? 120+ appended contact and account level fields that matter the most to your business including complete company mailing address, main phone number, company revenue, employee count, industry and much more, in real-time as leads enter your Marketo system.


SmartForms Easily integrates into Marketo and any CRM

Whether for webinar registration, paid search landing pages, content marketing, email response landing pages or contact forms - SmartForms will make every B2B sales lead captured a rich data event.

Designed to work on any web form on any web site or blog, CRM or basic web to lead form, SmartForms is currently enriching inbound lead data for customers using leading marketing automation tools like Marketo and CRMs including Microsoft Dynamics, Salesforce, Siebel, NetSuite and Sage.


Marketo Integration

ReachForce SmartForms integrate additional data fields to your Marketo forms. This additional data is passed into your Marketo system along with the your visible lead form questions using hidden fields, making this data immediately available to your Marketo and CRM lead scoring, lead routing, campaign and program triggers, progressive profiling and nurture programs. 

Implementation Steps

  1. Select append fields and other options.
  2. Target high traffic forms.
  3. Add custom prefixed fields to CRM, Synch to MA
    (e.g., RF_ConfidenceLevel, RF_Site_Company, RF_DHQ_Company).
  4. Clone Form, Add Hidden Inputs, Send URL.
  5. Get SmartForms Token ID.
  6. Map Form Input Fields & Elements.
  7. Modify Form Submit Action.
  8. Post-Configuration Check / Troubleshooting.

 Client Steps are 1-4, ReachForce CSM and Solutions Teams handle Steps 5-8.  SmartForms is extremely simple to setup and the deployment time can be measured in as little as hours, however, most clients are completely finished within a week.

Knowledge & Requirements: 
The ability to create custom fields in your CRM and/or Marketing Automation system, edit the HTML on your registration page & a basic understanding of JavaScript, HTML, and CSS.

Not using Salesforce? 
SmartForms work with any CRM and field mapping support is always included by our legendary ReachForce Customer Success Team.