Qualtrics - Marketo integration
Qualtrics' Marketo integration enables you to ask the right questions at the right time to your Marketo contacts, driving conversions and renewals.
Qualtrics is the world's leading insight platform provider. Over 7,000 enterprises worldwide, including half of the Fortune 100, rely on Qualtrics enterprise survey technology to collect, analyze and act on customer, employee, and market insights, from one central location. Learn more at qualtrics.com.
Integration with Marketo
Qualtrics' integration with Marketo enables marketers to receive direct feedback at each point of the marketing conversion funnel. Through personalized surveys, marketers can pinpoint customer needs and gather the necessary insights to upsell, cross sell, generate more referrals and increase conversion rates. Learn more here.
How the integration works
- When you're ready to distribute your Qualtrics survey, simply select your Marketo list from within Qualtrics.
- Qualtrics will generate personal survey links, identifiable to each member of your Marketo list, and automatically send them back to Marketo.
- Distribute your survey right from the Marketo platform.
Learn more here.
See documentation link for download.
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- Voice of the Customer
- Customer Satisfaction & NPS
- Upsell/cross sell campaigns
- Event and touchpoint feedback