Optimized Sales & Marketing
By ORM Technologies, LLC
Optimized Sales & Marketing (OSM) is an easy-to-use, cloud-based application that seamlessly integrates with Marketo and your CRM.
About
OSM is an easy-to-use, cloud-based application that provides predictive analytics and optimization for your sales and marketing. It seamlessly integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities. By using OSM you can easily measure marketing's contribution to revenue. You can measure the ROI on your marketing programs and create an optimal marketing mix that achieves your revenue goals at the minimum cost.
Integration
OSM's Marketo integration automates:
- Connecting Leads to Sales Opportunities
- Score-based Revenue Attribution
- Marketing Program ROI
- Optimized Marketing Program Mix
To learn more about the integration, email help@orm-tech.com.
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Highlights
- Predict Revenue Based on Leads
- Revenue Attribution and ROI
- Marketing Resource Management
- Lead to Opportunity Connection
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Application Categories
Analytics & Big Data
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OSM unlocks insight that’s buried in your CRM and Marketing Automation systems. Any modern Marketer needs to give it a look.Geoff Bibby, VP Marketing at Zix