Optimized Sales & Marketing

By ORM Technologies, LLC

Optimized Sales & Marketing (OSM) is an easy-to-use, cloud-based application that seamlessly integrates with Marketo and your CRM.


OSM is an easy-to-use, cloud-based application that provides predictive analytics and optimization for your sales and marketing. It seamlessly integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities. By using OSM you can easily measure marketing's contribution to revenue. You can measure the ROI on your marketing programs and create an optimal marketing mix that achieves your revenue goals at the minimum cost.


OSM's Marketo integration automates:

  • Connecting Leads to Sales Opportunities
  • Score-based Revenue Attribution
  • Marketing Program ROI
  • Optimized Marketing Program Mix

To learn more about the integration, email help@orm-tech.com.

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Additional Information

Application Categories

Analytics & Big Data

Top Picks


OSM unlocks insight that’s buried in your CRM and Marketing Automation systems. Any modern Marketer needs to give it a look.
Geoff Bibby, VP Marketing at Zix