By Optimizely

Optimizely is a world-class A/B testing and multivariate testing platform that allows any type of user, technical or not, to optimize their website.


Optimizely is a website optimization solution that enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results and start achieving goals.

Optimizely helps 7000+ clients including Starbucks, Salesforce, Foot Locker, and Disney to drive more leads, sales and conversions through simple website, mobile, and native app testing and optimization.

Say goodbye to technical bottlenecks and hello to actionable data.
When its time to take action and make changes to your site, there is no replacement for dedicated technical resources - in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.

Bring thousands of optimization ideas to life in minutes.
After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again - from there, you have instant testing capability, and any variation you create can be live to your visitors within minutes.

Track what matters to you.
Track engagement, clicks, conversions, sign ups, or anything else that matter to you and your business. Optimizely's custom goal tracking provides an endless range of measurable actions that you can define. Just tell Optimizely what to measure, and we will do the rest.

Maintain total control.
The Optimizely platform is built to service users of all-types, from large enterprises, to agencies, to small businesses and more. With this in mind, the platform has administrative and project management functionality - easily create additional user accounts, organize projects and view your experiment inventory in an intuitive and easily navigable dashboard.

Test on your terms and timeline
Advanced targeting, allocation, and scheduling features provide maximum flexibility and allow you to run tests on your terms. Schedule your tests to run when you want, target your test to key visitor segments, and precisely control the allocation of your visitors to variations.

One-click integrations.
Integrate Optimizely with a range of popular tools, like SiteCatalyst, KISSmetrics, and Google Analytics, ClickTale, CrazyEgg. Also, take advantage of custom integrations with Optimizely's full-fledged API.


Optimizely's Marketo integration enables you to run A/B tests on your Marketo forms to increase engagement, interaction, and most importantly, conversions.

It's easy to integrate Optimizely on Marketo forms pages. The process is identical to integrating Optimizely on any other web page; you'll just need to use Marketo's "Raw HTML" editor to do so. Here's a step-by-step procedure for integrating Optimizely into Marketo form pages:

  1. Select a landing page template and "Edit Draft"
  2. Select "HTML Source" in the editor window.
  3. Add your Optimizely snippet to the '<head>' section of your template:  


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Additional Information

Application Categories

Conversion Optimization