Oktopost
By Oktopost
The Oktopost platform enables B2B companies to engage audiences, measure results, and amplify reach on social media.
About
Oktopost is the only social media management platform that is uniquely architected for B2B companies. Beyond publishing content and engaging with audiences, Oktopost is the first solution to establish the true ROI of social media, enabling marketers to track leads and integrate this data with other marketing and sales technologies.
With Oktopost, companies can say for the first time: "This new customer came from this LinkedIn post!" or "This Tweet brought us $XXX in sales!". Whether a lead came from a Tweet, LinkedIn post, or Facebook update, Oktopost enables users to attribute every sales opportunity to social media.
Features
Social Publishing
Schedule and distribute large-scale content across all major social networks and campaigns from one powerful interface.
Social Analytics
From clicks to conversions, measure and report how your social media activities are performing and resonating with your audience.
Social Campaign Management
Use a robust campaign structure to organize, arrange, and categorize all of your social content for efficient management and improved measurement.
Social Listening
Monitor in real-time; keywords, mentions, and pages to discover industry trends and social conversations that impact your brand.
Integration
Integrating Social Data with Marketo
At the moment, Marketo users are able to score, nurture, and attribute leads based on data that's gathered from website visits, email opens and clicks, and data synced with their CRM. Due to the very nature of social activity flowing outside the company domains, Marketo is missing valuable social data.
With the Oktopost-Marketo integration, every social click and lead activity –– whether it happens on a company or third-party website –– is automatically synched into Marketo. Along with social activity, Marketo users gain a whole dimension of data including, which network, profile, campaign, and content topic leads engaged with before converting.
Given the additional layer of social data inside Marketo, marketers can:
- Nurture leads with hyper-personalized content that's tailored to their needs and interests
- Accurately attribute leads to social media
- Design an accurate scoring model which prioritizes social engagement
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Highlights
- Social Media Management
- Social Employee Advocacy
- Social Response Management
- Deep Marketo Integration
Resources
Contacts
Other Listings from this Partner
Oktopost - Employee AdvocacyAdditional Information
Top Picks
Featured
Application Categories
Social Media Marketing
Integration Status
Certified
Region
APAC
Region
EMEA
Region
North America
Sub-Region
Canada
Sub-Region
DACH
Sub-Region
France
Sub-Region
UK + Ireland
Sub-Region
USA
With the revolutionary Oktopost Marketo integration, we are able to not only segment leads based on social interests, but trigger smarter programs using the Marketo RTP for first-time website visitorsRafi Kretchmer, VP Marketing at Panaya an Infosys Company