Chat App Connectivity from Nexmo

By Nexmo

Allows marketers to reach users on WeChat and other chat apps through Marketo.

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Vonage Communications APIs (formerly Nexmo) Reviews

About

Chat App Campaigns: Engage Everywhere

Chat apps are one of the fastest growing communications channels worldwide.  Consumers use apps like WeChat to communicate with friends and family. 

Given that this is where consumers now spend most of their time (40+ minutes per day), brands must effectively harness the power of the chat app channel to reach their valuable customers.  With Nexmo's Marketo integration, you can run campaigns on WeChat and other chat apps through your Marketo platform, allowing you to reach consumers on WeChat and other chat apps in a simple way, as part of your overall marketing strategy.

Marketing campaigns on WeChat and other chat apps

  • Start sending rich campaign messages on WeChat and other chat apps
  • Use Marketo webhooks to run dynamic campaigns based on user responses
  • Enrich user personalization with metadata from the chat apps

WeChat Statistics

  • 600M+ users
  • 40+ minutes spent per day in app
  • 50%+ open app 10x+ per day
  • 80%+ 18-36 years old

Integration

Using Nexmo's Marketo integration, you can create Marketing Programs to reach users on chat apps via Marketo Webhooks.  You can configure your Campaign Flow to trigger dynamic responses based on user replies on chat apps.

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Highlights

  • Access to apps like WeChat
  • Rich messaging

Resources

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Additional Information

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Integration