NewsCred

By NewsCred

NewsCred enables marketers to manage content creation, distribution, and measurement across all teams, channels, and markets from a single platform.

About

NewsCred is the world’s leading enterprise content marketing platform. NewsCred’s technology enables teams to optimize the entire content marketing process by streamlining planning with SEO and ideation tools, visualizing workstreams with robust editorial calendars, accelerating content creation with flexible workflows, maximizing distribution with direct integrations, and surfacing insights using unparalleled content analytics. 

NewsCred rounds out its solution with access to the world's largest content marketplace -- including licensed content from 5,000+ leading publishers -- and strategic advisors to help translate your marketing objectives into business results. 

Ultimately, NewsCred improves performance by unifying marketing organizations to deliver an integrated, measurable, and relevant content experience across all customer touchpoints.

Integration

NewsCred and Marketo help the world’s leading brands optimize marketing automation and demand generation campaigns by streamlining content distribution and measuring the impact of content on new and existing leads in order to maximize conversions. 

The integration enables unparalleled team collaboration, allowing the marketing automation team to leverage content produced by the entire marketing organization, improve the content experience of prospects and customers reached through marketing automation, and increase marketing-driven revenue. 

  • Easily coordinate content processes between your demand generation and content teams. Stop sharing content through emails and spreadsheets. With NewsCred’s direct integration with Marketo, your content team can send copy, articles, images, and URLs directly to Marketo’s asset library.  
  • Build beautiful email newsletters in 50% less time. Don’t lose time going into the HTML code to manually update images, links, and copy. NewsCred’s integration eliminates these manual processes by sending a formatted article snippet to Marketo that’s ready for immediate use. 
  • Unify demand generation and marketing operation teams with the broader marketing organization. Plan, create, execute, and report on your integrated initiatives within one centralized location and enable marketing teams to increase alignment and maximize the impact of their campaigns.
  • Deliver personalized content for each of your Marketo segments – by region, title, audience, and industry. Avoid sending mass messages that don’t leverage the information you have on your leads. NewsCred enables you to scale your content production, personalizing your messages to different audience segments at every step of the buyer’s journey. 
  • Increase efficiency & maximize conversions from your demand generation programs. NewsCred’s content analytics platform helps you understand exactly which content is performing best and why – enabling you to make data-driven editorial and investment decisions.
  • Get the content you need to scale newsletters and multi-stage nurture streams. Stop worrying about how much content you’ll need for your demand generation programs. NewsCred gives you access to the largest content marketplace with 17+ content formats, sources, topics, and languages. 

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Content Marketing