AI for Marketing and Sales in Marketo

By Mintigo, Inc.

Mintigo's powerful AI platform combines insights with predictions to intelligently manage customer engagement across the entire journey at scale.

About

Mintigo's cloud-based AI and predictive platform helps marketing and sales teams use data and intelligence to find buyers faster, intelligently engage them, drive higher win rates and deal sizes, and shorten sales cycles.

The platform easily integrates into Marketo and CRM systems. The robust platform powers Marketo marketing programs and campaigns with real-time predictive insights (Ideal Customer Profiles) and propensity scores for every lead and account. 

The Benefit:  Intelligent customer engagement through the right message, the right offer, the right channel, and at the right time. 

The Result: Efficient prioritization of leads and accounts, increase of sales pipeline and ultimately revenue.

The platform leverages AI and predictive analytics quickly and at scale through a robust and simple API, making it ideal for better aligning sales and marketing, creating personalized customer engagement, and optimizing the customer journey at scale. Marketo database expansion discovers real-time Ideal Customer Profile (ICP) and predictive insights that are automatically created running on Mintigo’s 3,500+ indicators, external fit data, as well as internal data coming from Marketo, CRM, data warehouse, or even transactional systems.

Enterprise and growing customers including Insight Enterprises, CA Technologies, Oracle, Workfront, Quantum, Solarwinds, Neustar, NGINX, and Commvault are already using Mintigo to transform their marketing and sales processes, and drive greater revenue.

Powered by AI, Mintigo can help marketers focus their investment, easily and intelligently identify the ideal buyer, and manage and optimize customer engagement across the entire journey at scale.

Features

Real Time ICP Discovery

Marketo database expansion discovers real-time Ideal Customer Profile (ICP) and predictive insights automatically powered by Mintigo’s platform.

ABM Integration

Through ABM integration with Marketo API, every lead/account is augmented with predictive insights and propensity scores.

Account and Lead Intelligence

Actionable account based intelligence on the customers’ entire journey and a unified marketing + sales account-based strategy for the seller.

Insight-Driven Segmentation

Insights-driven segmentation and targeting on Marketo’s ABM campaigns, RTP, Social and Display.

AI-driven Propensity Scores

Mintigo's platform uses AI to determine propensity scores for accounts that are most likely to close fastest and drive the most revenue.

Max Limit (6 Features)

Integration

As a certified LaunchPoint partner, Mintigo’s native integration with Marketo for lead and accounts extends the value of Mintigo predictive marketing and AI directly into your Marketo-based marketing workflows, smart campaigns, and lead management processes.

Mintigo for Marketo integrates easily and directly to the Marketo platform in less than an hour. Mintigo predictive models enrich account and lead records in real-time through Marketo’s REST API with propensity scores and predictive insights.

These predictive insights can then be used to intelligently engage potential customers, create segments and targeting, and craft the right message and right offer to be delivered through the right channel at the right time. All seamlessly integrated and can be instantly accessed through the Marketo platform.

 

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Additional Information

Application Categories

Analytics & Big Data

Integration Status

Certified