Account Based Marketing
By Metadata
Take the guesswork out of your content marketing efforts with our patented account-based targeting platform.
About
Metadata is a next generation account-based targeting platform, completely automated and operated by Artificial Intelligence. The Metadata A.I. operator learns your ideal customer profiles based on historical CRM data, then builds audiences of your target customers and personas and deploys paid media campaigns automatically to deliver a predictable, qualified inbound lead flow. Metadata clients include Nutanix, G2 Crowd, Sendoso, Hitachi, Ping Identity and many others. For more information about Metadata, visit www.metadata.io
Features
Reverse Engineers Your Ideal Buyer
*Connect your CRM & marketing automation tools *Enrich & score buyers *Profile buyer personas *Defines total addressable market
Target Lookalikes
*Determine target accounts *Determine ideal personas *Generate lookalike audiences
Promote Ads On Multiple Channels
*Launch multivariate campaigns *Serve ads to lookalike targets *Automatically enrich leads *Push net new leads to marketing automation platform
Optimize Using Machine Learning
*Monitor campaign performance *Identify campaign bottlenecks *Automatically adjust ads for MQL and pipeline
Pipeline Attribution
Automatically show the pipeline impacted and generated from your digital ad spend.
Integration
Very simple, one-click integration.
On the metadata.io self-service platform just go to the Integrations tab & click on the Marketo logo to connect your Marketo account and map to the correct fields.
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Highlights
- Explore Ideal Customer Profile
- Generate Precise ABM Audiences
- Hit Target Accounts With Ads
- Optimize Marketing Ops With AI
Resources
Contacts
Additional Information
Top Picks
Featured
Application Categories
Advertiser Campaign Management
Integration Status
Certified
Region
APAC
Region
EMEA
Region
North America
Sub-Region
Australia
Sub-Region
Canada
Sub-Region
Israel
Sub-Region
UK + Ireland
Sub-Region
USA
I've run paid social ads on my own. However, both lead quality & quantity was a challenge and I looked for a solution to help me target better and reach the right audience. Metadata is that solution.GONZALO MANNUCCI DIRECTOR OF DEMAND GEN @ ATSCALE