Account Based Marketing
Take the guesswork out of your content marketing efforts with our patented account-based targeting platform.
Metadata is a next generation account-based targeting platform, completely automated and operated by Artificial Intelligence. The Metadata A.I. operator learns your ideal customer profiles based on historical CRM data, then builds audiences of your target customers and personas and deploys paid media campaigns automatically to deliver a predictable, qualified inbound lead flow. Metadata clients include Nutanix, G2 Crowd, Sendoso, Hitachi, Ping Identity and many others. For more information about Metadata, visit www.metadata.io
Reverse Engineers Your Ideal Buyer
*Connect your CRM & marketing automation tools *Enrich & score buyers *Profile buyer personas *Defines total addressable market
*Determine target accounts *Determine ideal personas *Generate lookalike audiences
Promote Ads On Multiple Channels
*Launch multivariate campaigns *Serve ads to lookalike targets *Automatically enrich leads *Push net new leads to marketing automation platform
Optimize Using Machine Learning
*Monitor campaign performance *Identify campaign bottlenecks *Automatically adjust ads for MQL and pipeline
Automatically show the pipeline impacted and generated from your digital ad spend.
Very simple, one-click integration.
On the metadata.io self-service platform just go to the Integrations tab & click on the Marketo logo to connect your Marketo account and map to the correct fields.
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- Explore Ideal Customer Profile
- Generate Precise ABM Audiences
- Hit Target Accounts With Ads
- Optimize Marketing Ops With AI
UK + Ireland
Advertiser Campaign Management
I've run paid social ads on my own. However, both lead quality & quantity was a challenge and I looked for a solution to help me target better and reach the right audience. Metadata is that solution.GONZALO MANNUCCI DIRECTOR OF DEMAND GEN @ ATSCALE