Engagement Stories: Marketing Operations
Explore Customer Engagement Stories to Boost Your Marketing Operations Strategy
Operational Foundation for Modern Marketing
There are more cool tools in MarTech than ever before and Marketing has more responsibility than ever to deliver on goals, including ROI and targets.
As the solutions get more complicated, managing and executing tools and programs becomes more critical, but marketing operations teams often spend hours testing and re-testing campaigns and integrations to ensure proper execution.
An Operational Foundation Stack gives Marketing Ops a clean, consistent foundation to plan, execute, measure and test modern marketing campaigns. It is the underpinning of great Machine Learning, Artificial Intelligence or ABM campaign - with bad data or broken integrations, no execution is possible.
Segmentations, trigger campaigns, scoring and follow up all happen based on clean data and consistent information. Campaign managers can focus on great campaign work, not scrubbing data or testing integrations. Tracking and planning is based on accurate results, not miscategorized lead sources or bounce rates based on bad cross browser compatibility.