Engagement Stories: Marketing Managers

Explore Customer Engagement Stories to Boost Your Marketing Strategy

The Conversational Marketing Story

2018 LAUNCHPOINT CONNECT WINNER FOR BEST ENGAGEMENT STORY!

Challenge:
Buyers are consistently fed with generic and high-level content in an attempt to attract them to purchase a solution. A lack of personalized engagement hinders the marketer’s ability to attract the right audience and leads to low conversion rates on their nurture campaigns.

Solution:
Marketo customers can implement a highly personalized and unique buyer journey by breaking through the noise with interactive and relatable content. Vidyard’s video engagement platform allows marketers to host and share personalized interactive videos on their website to qualify engaged leads. Marketers can then connect and convert more of the best site visitors in real-time with an engaging, personalized Drift chat. Using Siftrock’s Ai assistant for Marketo allows marketers to humanize email follow-up campaigns, all of the engagement signals are aggregated in Marketo’s platform in order to build and send those email programs.

Outcome:
Potential customers and web visitors are consistently driven to personalized experiences and information to help them get the information they're looking for. Using multiple channels like chat and video increases their engagement rates and reduces the level of site abandonment leading to higher conversions.  

Tech Stack

Technology Used


Improve ABM Performance Through Engaging Processes

Challenge:
ABM campaigns require significant investment in personalized content, for which many marketing teams lack the resources. Marketers struggle to unify ABM data and prove the ROI of their campaigns and Sales lack the visibility into the impact of marketing efforts. 

Solution:
Ceros experiential content creation platform empowers marketers and designers to create unique content experiences at scale. Clari's predictive sales management platform improves visibility and provides a single source of truth across the organization. Madison Logic's leading global account based marketing platform unifies all stages of the marketers ABM program.

Outcome:
Marketing teams can improve brand and content experiences without reliance on traditional development or coding. Marketers can unify campaign management and journey optimization. Sales teams gain visibility into marketing activities and impact, and can bettewr prioritize accounts. Marketing and sales can centralize ABM data to better optimize their efforts.

Tech Stack

Technology Used


Accelerating the Buyer's Journey

Challenge:
Marketers are often challenged with selecting target accounts based on existing relationships with their prospects. This leads to difficulty in delivering relevant, right-time content to target accounts at various points in their buyer's journey. Without this, marketers cannot increase on-page conversion rates and get better profiling around lead demographics and behavior. The marketer is left with the inability to quantify and take action on lead and account relationship development.

Solution:
Terminus: Targets accounts with display ads based on Marketo list membership rules, like ABM tiers, opportunity stage, industries or personas.
Sigstr: Sigstr Pulse delivers relationship intelligence to help select target accounts and measure relationships within those accounts. Sigstr Signatures targets accounts with display ads in every email that employees send based on Marketo list membership rules.
SnapApp: Creates beautiful, interactive landing pages that increase conversion rates, better educates visitors, and captures more lead information. 
Marketo: Engagement engine that aligns Terminus and Sigstr targeting capabilities. Receives all lead information and activity from SnapApp pages. Allows users to segment and analyze leads and accounts based on Sigstr relationship intelligence.

Outcome:
Marketers can now align relevant content to target leads and accounts at every stage of their buyer's journey. Marketers improve conversion rates from display ads and signature campaigns as well as capture more lead data and activity information. Sales and marketing can align around account and lead relationships to optimize campaigns, analyze engagement, and predict closed/won ratios.

Tech Stack

Technology Used