Lead Generation, Powered by Intent

By Madison Logic

Run lead generation campaigns across a vast network of B2B publications while utilizing Intent Data for more effective lead nurturing.


Lead Generation, Powered By Intent
Direct Leads enables marketers to run lead generation campaigns across a vast network of B2B publications utilizing Intent Data.

The Direct Leads Product Suite has been specifically designed to help you maximize exposure across the Madison Logic network, while paying for leads that are designed for every level of the sales funnel. Powered by Intent Data, Direct Leads allows you to make better lead gen campaign choices.

Global brands like Dell, IBM and SAP partner with Madison Logic to generate, nurture and engage leads, then secure additional insights needed to transform their prospects into long-term customers. Premium publishers such as Haymarket Media most often work with Madison Logic to automate and monetize marketing assets over multiple integration points, and gain additional functionality for campaign management, lead management and reporting that can be easily exported into marketing automation systems.


Marketers use the Madison Logic implementation of the Marketo SOAP API to deliver the Madison Logic lead data to their Marketo Database. The user interface on top of this integration is best in class to allow even novice Marketo users to log in and edit the settings to ensure successful delivery. 

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