Account-Based Marketing Platform

Integration

Using Madison Logic marketers will convert their best accounts faster by using an integrated, omni-channel approach through ABM Digital Advertising and ABM Lead Generation campaigns. These campaigns are enhanced by combining a first-party data integration with Marketo and pairing that with intent, firmographic, technographic and other data from over 20 sources. This allows marketers to create hyper-targeted campaigns and reach the right members of the buying committee with the right content and messaging at the right time.   

Hypertargeting: Get more granular with your target accounts. Expose the who, what, where, and when of a particular buyer’s journey. You can use data from Marketo and CRM combined with firmographic, technographic, audience and intent data to find your perfect targets. With 18-month historic intent data, ML can also find new accounts that are currently engaging in the content your best accounts engaged with before buying.  

Journey Acceleration ™ :  Automatically move accounts into the proper media and content programs by pushing first-party data from your Marketo instance and CRM platforms into the ML Data Cloud.  Marketers can then target existing opportunities by looking at intent data and feeding them relevant content to keep them moving down the pipeline. By getting the right message to the right people wherever they are in the funnel, you’ll fuel accelerate revenue growth.   

Insights: With enhanced dashboard insights, marketers can granularly see how their ABM campaigns perform. Track a campaign’s progress, see who engages with what content, and discover which programs have the most impact on sales revenue.  

Contact discovery and Cross Channel Enagement : Generate leads/contacts within target accounts through content syndication.  Marketers use content syndication to drive registrations for events and webinars, filling up databases with high-level decision maker contacts, starting conversations and creating a pipeline of warm leads to feed the sales team. Content is distributed through our network of publishers across all verticals.