ActivateABM Global Account-Based Marketing Platform
By Madison Logic
Find influencers at your best prospects, engage them through digital advertising and content syndication, optimize journeys, and measure ABM results.
Madison Logic helps B2B companies accelerate growth. Marketers use ActivateABM™, our global account-based marketing platform, to find influencers who show research signals, engage them with digital advertising and content syndication programs before and after they self-identify, optimize buyer journeys, and measure results. Integration between ActivateABM and Marketo enables marketers to use their first-party data for journey optimization and to bring sales and marketing closer together with shared insights.
Find the organizations and people who are showing research behavior
ActivateABM provides a B2B data management platform (DMP) to connect you with real people in your target accounts, no matter what methods you use to create your account lists. You build audiences using data science that analyzes multiple datasets—not just IP addresses—to precisely reach B2B buyers based not only on the company they work for but also on the job title,geography, and research activities they’re conducting across the B2B web.
Engage the right people before they raise their hands
ActivateABM efficiently delivers hyper-relevant content to people who are actively researching products via digital advertising and content syndication. You can engage all the decision makers on the buying committee before and after they actively signal their interest by visiting your site or registering for your content. You can increase product awareness among people you already know and uncover new influencers within target accounts.
Optimize buyer journeys—continuously and automatically
ActivateABM continuously listens to the first-party data in Marketo and automatically moves buyers to new programs as they progress down the funnel. This journey optimization lets you take a more strategic approach to nurturing buyers.
Measure what matters
ActivateABM includes the cross-channel reporting you need to show how account-based marketing programs deliver ROI.
Align sales and marketing teams
Together, Marketo and Madison Logic bring marketing and sales closer with shared insights into the account pipeline, accessible through Marketo and your CRM system.
B2B data management platform
Connect your target account list to an audience of more than 500 million B2B decision makers using more than 1.5 billion devices.
Efficiently deliver hyper-relevant messages via digital advertising, including display ads, through our network of 1,600+ premium B2B sites.
Generate high-quality leads within your target accounts. Immediately pass these leads to Marketo for nurturing.
Use machine learning to identify companies actively researching solutions like yours as well as the exact topics those accounts are researching.
Changes in Marketo automatically move buyers to new digital programs. Your media execution plan stays aligned with your buyers in real time.
Reporting and attribution
ActivateABM provides cross-channel reporting needed to gauge the effectiveness of account-based marketing programs and show how they deliver ROI.
Together, Marketo and Madison Logic provide B2B companies with a comprehensive solution for account-based marketing, covering all stages in the buyer journey. Our joint customers can increase penetration within their target accounts and convert accounts faster through more effective lead nurturing. Marketo customers can configure our integrations within ActivateABM™ with no support from IT.
Leads from your lead generation programs automatically pass into Marketo to trigger nurture programs and on-site personalization. No more wasted time waiting for vendor reports and file uploads.
ActivateABM continuously listens to the first-party data in Marketo and automatically moves buyers to new programs as they progress down the funnel. This journey optimization uses digital advertising programs to deepen engagement with email-based nurturing and on-site personalization powered by Marketo.
ActivateABM uncovers the topics that buyers are researching across the B2B web, to guide content strategies and nurture programs. This intelligence is accessible to marketers within the Marketo interface.
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- Single, global ABM platform
- Digital advertising
- Journey optimization
- ABM attribution reporting
Online Ads & Campaigns