Drive ABM at Scale with AI

By Lattice Engines

Lattice enables you to drive 1:1 omni-channel experiences at scale.

About

Lattice’s advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences at scale. Companies use Lattice in conjunction with their Marketing Automation and CRM systems to drive more targeted campaigns across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice is the leader in providing AI-enabled ABM solutions. Customers including Dell, Adobe, PayPal, and SunTrust Bank use Lattice to personalize their marketing and sales conversations with thousands of accounts at scale.   

 

 

Integration

Lattice is natively integrated into Marketo. Once you create predictive models in Lattice, you can invoke them for scoring and enrichment right within your SmartCampaigns in Marketo. As a result, whenever you have a new lead or new activity, Lattice will score that lead within 5 minutes - ensuring that your hot leads are passed to sales as quickly as possible.

Lattice also enriches each lead with data about the companies from which the leads come from. Lattice tracks over 21,000 attributes for 200M+ companies worldwide and makes that data available within your Marketo instance. Each lead in Marketo can be enriched with behind the firewall tech usage data, website profile data, intent data, growth trends, etc. available right within your operational systems. You can use these enrichments to drop leads into very customized nurture programs or provide more context to sales prior to follow-up.

 

 

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Lattice is the AI brain and Marketo the engine that powers all next-best action decisions in our buyer journeys
Stephen Shapiro, VP of Digital and Customer Journey at Informatica