Jifflenow

By Jifflenow

Jifflenow is the world's #1 Meeting Automation Platform that automates the scheduling, management, and analysis of meetings at events and trade shows.

About

Jifflenow is the world’s #1 Meeting Automation Platform (MAP) that helps enterprises accelerate business growth by automating the scheduling, management, and analysis of strategic meetings at events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS platform offers enterprise-class analytics, security, GDPR compliance and integration with leading sales and marketing software. Jifflenow is the most trusted MAP with over 200 enterprisecustomers including numerous Fortune 1000 companies. 

The company is backed by Sequoia Capital, Accel Partners, and Saama Capital and is based in San Jose, California. 

Integration

Jifflenow integrates seamlessly with Marketo. Using this integration you can bring together all your scheduled strategic meetings and online marketing campaigns at events. This helps convert existing online relationships into face time at shows.


How the Integration works:

  • All contacts added to Jifflenow during the event can be synchronized with leads lists in Marketo

  • Jifflenow meeting information for the added contact is available in Marketo as lead intelligence

  • Post-Event Survey responses from the contact on Jifflenow are also accessible in Marketo

  • Post-Meeting update from internal attendees in Jifflenow is accessible in Marketo 


Benefits:

  • Easily import all event qualified leads into Marketo for post-event campaigns

  • Build contextual email campaigns for leads by segmenting event leads based on Jifflenow meeting data

  • Nurture the most important event leads and increase conversion to SQLs and Opportunities

  • Increase visibility into the lifecycle of lead to opportunity conversion

  • Create customized reports using meetings data, slicing and dicing it in your own analysis tool for greater lead insights

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At Appirio, we love Jifflenow and acknowledge how transformational it has been for us at events and we really appreciate all the work that the Jifflenow team is doing.
Latane Conant, SVP of Global Marketing at Appirio