Interactive Content Engagement Platform
By ion interactive
Use interactive content to generate higher quality leads, with deeper understanding of audience engagement within your brand.
Interactive Content Engagement Solutions
Repurpose static content into engaging interactive content marketing that generates, qualifies and profiles more leads. Do it all with scale, agility, and speed — without coding or developers.
Engage, Generate, Qualify, & Deeply Profile More Leads
ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to many. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.
Using ion’s interactive content marketing solutions, marketers can cut through the clutter — creating, testing and measuring engaging interactive content marketing without development. Every type of data-driven experience — quizzes, assessments, calculators, configurators, solution builders, interactive white papers, interactive infographics — can be launched in hours or days instead of weeks or months.
ion’s platform is web-based software-as-a-service (SaaS) that empowers marketers to rapidly deploy, test and measure all types of interactive content without costly, complex and time consuming development.
The future of your content marketing starts today. Begin engaging, converting and profiling higher quality prospects using ion interactive.
Create, Test & Measure Data-Driven Interactive Experiences
- Interactive Infographics
- Interactive White Papers
- Self Assessments
- Report Cards
- Solution Builders
- Video Boards
- Resource Libraries
- Interactive Landing Pages
Engage in a Smart, Data-Driven Digital Dialogue
Each ion touchpoint engages your prospect in an explicit digital dialogue. And, as a buyer’s profile is developed from their interactions, the journey gets smarter and more relevant — accelerating lead-to-revenue velocity. This powerful, data-driven interactivity is powered by ion’s 1,200+ combinations of code-free conditional logic.
Improve Pipeline Quality and Velocity
ion’s platform includes high-fidelity buyer profiles based on explicit rather than inferred data which improves targeting, segmentation, personalization and scoring programs within Marketo. By accelerating relevance and specificity for buyers, ion increases pipeline quality and velocity.
Visualize Engagement to the Sales Team
ion’s Sell-Side Timeline visualization for your sales team provides an instant, contextual view of what the buyer has done over the course of their interactive journey. It’s game changing for sales and marketing alignment.
Create Experiences Quickly
Another ion platform exclusive is the Quick Start Cloud of state-of-the-art pre-built interactive experiences. Over 100 Quick Starts are made to help marketers rapidly deploy code-free, stunning and effective interactive content.
Content Creation - Personalization - Segmentation - A/B Testing - Data-Driven Logic - Mobile Optimization - Version Control - QA Testing
When you give your visitors an engaging interactive content marketing experience — more specific, more targeted, more personal and more useful — they're more likely to do business with you. That’s why hundreds of brands and agencies like Dell, DHL, GE, Symantec and Performics create and launch all types of interactive content with ion interactive.
Assessments, quizzes, microsites, interactive landing pages, ebooks, lookbooks, calculators, configurators, interactive white papers and infographics are just some of the types of Quick Start interactive experiences included within the ion platform.
And,with a seamless integration with Marketo, these experiences can be embedded within your Marketo pages, website CMS or launched as standalone microsites or campaign experiences.
Plus, by combiningour platform and Marketo, you’ll get more leads to nurture,and better nurture-to-business conversion rates. And with 73% of our customersreporting 100% or greater conversion lift, this is a partnership that works foryou.
So how does it work? ion interactive instantly passes inferred, behavioral and collected prospect data to Marketo. Automation rules in Marketo leverage high-value data from the digital dialogue to drive segmentation, personalization, scoring and sales enablement.
This means at the top of the funnel, you can target and personalize using data to drive real-time interactive content experience changes. As your nurture program drives activity to interactive content experiences, data flows back to ion in every link — giving you the foundation you need for dynamic segmentation, personalization, and progressive profiling.
And, as you nurture your universe closer to the sale, our platform can help you progressively profile and convert more leads to revenue.
And in all good partnerships, we make sure you’re not left alone trying to figure this stuff out. ion interactive and Marketo work together with enterprise customers around the world to get your integration set up right and fast. You’re in good hands with ion and Marketo.
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- Targeting & Personalization
- Integrated A/B Testing
- Web, Mobile, & Responsive
- Marketer-Friendly Code-Free
Top of the Funnel