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Invoca - The Call Intelligence Platform

Invoca  |  Applications
Invoca extends the value of marketing automation to your most valuable leads - inbound phone calls. Our conversation intelligence platform gives you:
Marketo Integrated
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Main Features
  • Clear Campaign Attribution
  • Call Marketing Automation
  • Conversation Intelligence
  • Full Omni-Channel Integration

Your best leads don't fill out forms, they pick up the phone and call. But, do you know why?

While marketers have great tools to engage and measure how customers engage along the digital path to purchase, when a hot lead picks up the phone to have a live conversation, those same tools lose all visibility.  As a result, you can't optimize for your highest converting leads. And, with the number of calls to US businesses increasing by tens of billions each year, the impact has never been bigger.

Invoca fixes digital marketing’s biggest blind spot by making inbound calls as visible, measurable, and optimizable as online clicks. With our industry-leading call intelligence platform, our clients get: 

  • Clear Campaign Attribution: Invoca gives you rich data around which campaign drives every inbound call, whether it's from email, search, display, or any other channel. See what works so you can drive more.
  • Call Marketing Automation: Gain visibility into who's calling, and instantly direct them to the right person every time - so you can focus on what matters most while improving customer experience.
  • Conversation Intelligence: Invoca Signal helps you supercharge your call conversion rates by automatically listening for key words and phrases and giving you visibility into what drives in-call success.
  • Complete Omni-Channel Integration: Improve marketing performance across every channel by bringing Invoca data to your entire marketing stack, via our seamless platform integrations with tools like Salesforce, Google, Marketo, and more.

Until today, this has been impossible for even the best marketers. But, by arming marketers with this information, and much more, Invoca gives your marketing team the ability to increase revenue, improve marketing efficiency, and enhance the customer experience. This is how Invoca has powered more than $2.5 billion in sales for hundreds of the world’s best marketers - including Salesforce, Hubspot, Quicken Loans, LegalZoom, and more.

Invoca is a certified Marketo Launchpoint partner, and is backed by some of Silicon Valley's leading investors, including  Salesforce Ventures, Accel Partners, Upfront Ventures, and Rincon Venture Partners.

Give us a call to learn more about how we can help you to capitalize on your highest converting leads.

Marketo Integration

The Invoca Call Intelligence Platform integrates seamlessly with Marketo, through our integrations with leading CRM solutions like Salesforce CRM and Microsoft Dynamics