By Integrate

Integrate unifies demand channels and ensures that every lead is accurate and intelligent before it is routed to Marketo.


Demand Orchestration Software

Integrate’s demand orchestration software automates top-of-funnel demand marketing processes, enabling B2B marketers to:

  • Unify, manage, track and optimize top-funnel demand gen campaigns 
  • Generate leads at both the contact- and account-levels via the Integrate Data Marketplace 
  • Automate data processing from third-party sources, content syndication programs
  • Take control of event lead management and transform how event prospect data is collected and processed—engaging event leads at scale and converting event connections torevenue
  • Nurture account-based leads through Integrate’s ABM Advertising solution 
  • Require all third-party lead sources to electronically acknowledge their compliance with applicable legislation, like GDPR and CCPA, prior to campaign launch 
  • Validate and enhance leads to ensure accuracy and marketability 
  • Route leads in real-time to appropriate Marketo nurture tracks and CRM follow-up queues 
  • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments

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Top-Funnel Demand Gen Automation

Centralize top-funnel demand gen programs and lead sources for the control and efficiency you need to drive more predictable pipeline contributions.

Data Validation & Enhancement

Ensure contact and company data is accurate, complete and marketable before it enters your Marketo.

Lead Processing and Routing

Automatically standardize newly generated lead data and import into Marketo. Route leads to appropriate nurture tracks and follow-up queues.

Performance Reporting

Monitor KPI and pipeline data to determine which campaigns, sources, content and audiences are driving the most MQLs, SALs, opportunities and revenue.

Account-Based Demand Advertising

Implement an ABM strategy that will engage and convert the target-account contacts who can have the biggest impact on pipeline.

GDPR & Global Compliance

Apply GDPR and global compliance standards across top-funnel lead generation campaigns so you can scale demand gen efforts with confidence and speed.

Max Limit (6 Features)


Integration can be completed without involving your internal IT resources. Connecting your Marketo and Integrate accounts allows you to rapidly capitalize upon prospect and customer insights to fuel the performance of your demand generation programs.

Integrate enables you to have the prospect data from your lead- and demand-generation campaigns posted directly into your Marketo account, routing data to the appropriate nurture tracks in real-time. Marketo Webhooks can then be set up to report KPI dispositions back into your Integrate dashboard, providing ongoing performance insights that can be applied to:

  • Drive predictable, scalable results from top-funnel demand generation programs
  • Measure ROI from your demand generation campaigns and events
  • Optimize demand programs based on the highest converting parameters (audience, source, content,  etc.)
  • Event Lead Capture: Turn real-time conversations into qualified leads and accelerate revenue by connecting events with your marketing stack.
  • Improve lead quality by providing early insight into potential data issues

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Additional Information

Application Categories

Advertiser Campaign Management




North America

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Central Europe




UK + Ireland