Integrate

By Integrate

Integrate Demand Orchestration Software empowers Marketo users to orchestrate top-funnel demand gen efforts so they can scale pipeline and revenue.

About

Demand Orchestration Software

Integrate’s demand orchestration software automates top-of-funnel demand marketing processes, enabling B2B marketers to:

  • Manage, track and optimize top-funnel demand gen campaigns
  • Generate leads at both the contact- and account-levels via the IntegrateData Marketplace 
  • Efficiently manage relationshipswith third-party lead and data sources from contract to ongoing fulfillment
  • Automate data processing from third-party sources, content syndicationprograms and events 
  • Apply GDPR and global compliance across top-funnel demand generation campaigns
  • Validate and enhance leadsto ensure accuracy and marketability
  • Route leads inreal-time to appropriate Marketo nurture tracks and CRM follow-up queues
  • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments
  • Easily connect Integrate to Marketo, plus other existing systems anddata sources, to create a more efficient, holistic demand marketing engine

To learn more, visit us at www.integrate.com.           

Features

Top-Funnel Demand Gen Automation

Centralize top-funnel demand gen programs and lead sources for the control and efficiency you need to drive more predictable pipeline contributions.

Data Validation & Enhancement

Ensure contact and company data is accurate, complete and marketable before it enters your Marketo.

Lead Processing and Routing

Automatically standardize newly generated lead data and import into Marketo. Route leads to appropriate nurture tracks and follow-up queues.

Closed-Loop Performance Reporting

Monitor KPI and pipeline data to determine which campaigns, sources, content and audiences are driving the most MQLs, SALs, opportunities and revenue.

Account-Based Demand Generation

Implement an ABM strategy that will engage and convert the target-account contacts who can have the biggest impact on pipeline.

GDPR & Global Compliance

Apply GDPR and global compliance standards across top-funnel lead generation campaigns so you can scale demand gen efforts with confidence and speed.

Max Limit (6 Features)

Integration

This closed-loop integration can be completed without involving your internal IT resources. Connecting your Marketo and Integrate accounts allows you to rapidly capitalize upon prospect and customer insights to fuel the performance of your demand generation programs.

Integrate enables you to have the prospect data from your lead- and demand-generation campaigns posted directly into your Marketo account, and routed to the appropriate nurture tracks in real-time. Marketo Webhooks can then be set up to report KPI dispositions back into your Integrate dashboard, providing ongoing performance insights that can be applied to:

  • Drive predictable, scalable results from top-funnel demand generation programs
  • Measure ROI from your demand generation campaigns and events
  • Optimize demand programs based on highest converting parameters (audience, source, content,  etc.)
  • Improve lead quality by providing early insight into potential data issues

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Top of the Funnel