By Integrate

Integrate Demand Cloud ensures that top-of-funnel lead data is accurate, complete, compliant and marketable before it goes into your Marketo database


Demand Cloud - Data Acceleration Platform

Integrate’s Demand Cloud  unifies and amplifies yourB2B marketing universe, we provide a home base for creating,managing and measuring demand generation programs. This enables marketers to:

  • Unify, manage, track and optimize top-funnel demand gen campaigns 
  • Generate leads at both the contact- and account-levels via the Integrate Lead Generation    Marketplace 
  • Automate data processing from third-party sources, content syndication programs
  • Take control of event lead management and transform how event prospect data is collected and processed—engaging event leads at scale and converting event connections to revenue
  • Nurture account-based leads through Integrate’s ABM Advertising solution 
  • Require all third-party lead sources to electronically acknowledge their compliance with applicable legislation, like GDPR and CCPA, prior to campaign launch 
  • Validate and enhance leads to ensure accuracy and marketability 
  • Route leads in real-time to appropriate Marketo nurture tracks and CRM follow-up queues 
  • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments

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Data Acceleration Platform

Ensures that every lead is globally compliant, validated de-duped, and standardized before entering Marketo.

Lead Generation Marketplace

Generate qualified leads by sharing content on the worlds largest lead-generation marketplace

ABM Advertising Platform

Find your next best customers using Integrate's ABM Advertising Platform

Event Lead Management

Take control of the lead capture process at all of your events with a universal solution that enables real-time nurture and maximizes event ROI

Webinar Integrations

Track the ROI of your webinars and digital events. Ensure that every lead is validated, de-duped and standardized before entering Marketo

Social Integrations

Track ROI for all social advertising and lead generation. Ensure that every lead is validated, de-duped and standardized before entering Marketo

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Integration can be completed without involving your internal IT resources. Connecting your Marketo and Integrate accounts allows you to rapidly capitalize upon prospect and customer insights to fuel the performance of your demand generation programs.

Integrate Data Acceleration Platform enables you to have the prospect data from your lead- and demand-generation campaigns posted directly into your Marketo account, routing data to the appropriate nurture tracks in real-time. Marketo Webhooks can then be set up to report KPI dispositions back into your Integrate dashboard, providing ongoing performance insights that can be applied to:

  • Drive predictable, scalable results from top-funnel demand generation programs
  • Measure ROI from your demand generation campaigns and events
  • Optimize demand programs based on the highest converting parameters (audience, source, content,  etc.)
  • Event Lead Capture: Turn real-time conversations into qualified leads and accelerate revenue by connecting events with your marketing stack.
  • Improve lead quality by providing early insight into potential data issues
  • Assure GDPR Compliance

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Additional Information

Application Categories

Advertiser Campaign Management




North America

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Central Europe




UK + Ireland