Address Verification

By Informatica

Verify, standardize, and correct postal addresses in the US, Canada, and over 240 other countries and territories.


Poor address quality is expensive, leading to failed deliveries, broken brand promises, and information you cannot trust. When you’re running a global company with shipments all over the world, poor address quality can turn a molehill of mistakes into a mountain of misinformation. 

Informatica Address Verification is the world’s leading solution for certified international address verification, correction, and standardization. It is the only address verification solution featuring all five global postal certifications in one engine. 

 Whether your global address data is captured or stored in a CRM system, online shop, or database, Informatica Address Verification parses, cleanses, and formats it—inreal- time—as the address is entered or can also be processed in batch mode. It also appends accurate geocodes and consumer segmentation codes for most countries. 

This function enables companies to work with correct customer addresses from the start and avoid unnecessary costs for corrections or returns due to poor address data quality. 

 Informatica Address Verification’s instant address validation works for any country in the world and for different systems of writing.



Worldwide Coverage

Informatica Address Verification covers address validation for more than 240 countries and territories around the globe.


Informatica Address Verification can transliterate addresses into several writing systems such as Cyrillic or Japanese. I

High Performance

Up to 1 million addresses are processed per hour with Informatica Address Verification and is scalable.

Certified for your Business

Combines all postal certifications in one engine for USPS, Canada Post, La Poste in France, New Zealand Post and Australia Post.

Max Limit (6 Features)


Customer address data must be accurate in order for it to be valuable. With Informatica's address verification enabled within Marketo, you can benefit from postal certifications and detailed reference data that is constantly updated.

Using Marketo’s “Webhook” capabilities, Informatica’s Address Verification solution is now fully integrated into the Revenue Performance Management and Automated Marketing Platform. The integrated solution validates mailing addresses in real-time within or as they enter the Marketo system, recording the results in either the appropriate address fields or custom fields within the Marketo solution.

As leads enter into the Marketo system via a Web-to-lead form, the mailing address can be instantaneously verified to ensure that accurate addresses have been captured before entering the Marketo system. It is far more cost-effective to validate address data before it even enters your Marketing Automation database. 

In addition to validating mailing addresses, Informatica’s solution provides other data, such as latitude, longitude, county, zip+4, congressional district, and other useful information.

The benefit of cloud-based, Marketo-integrated address verification is that Informatica is constantly updating the postal reference data required for accurate verification in its data center without ever requiring customers to update their Marketo integration. Keeping the reference data up-to-date with zero data management requirement from the Marketo Administrator provides for a powerful, hassle-free solution.

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