Predictive lead generation (Europe)
By IKO System
Fill Marketo with European leads showing strong buying probability and velocity.
About
AI-driven Lead Generation in Europe
IKO is a predictive lead generation and sales automation solution for companies addressing the European markets.
The technology scores 30m professionals and 15m companies in EMEA. We prioritise leads based on their MATCH with your ICP, their REACHability and Live Interest.
The lead scoring algorithms detect and rank strong buying-probability and high velocity leads, based on unique datasets of firmographic patterns and millions of sales interactions with decision makers.
The solution is used by 1300 B2B companies including 70% of the top software vendors. IKO solution is recognised as "Cool vendor 2015" by Gartner and #1 lead generation solution in Europe by G2Crowd.
Integration
Use case :
The solution ranks new leads by buying probability (MQLs) and pushes lead data (demographics+firmographics+buying score) to Marketo or Salesforce.
We then build custom engagement streams with prospects to achieve up to 12x the usual results.
The IKO+Marketo integration handles deduplication and segmentation.
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Highlights
- Predictive lead scoring
- AI sales automation
- 30m leads in Europe
- Integrated with Marketo API
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Crazy: 60+ more opportunities in France, Italy, Belgium. In 3 months.Thomas Been, Chief marketing Officer at Tibco