1:1 Relevance at Scale
Get AI-driven 1:1 relevance at scale by integrating Marketo with Idio’s first party intent data and next-best-content recommendations.
Idio’s AI-powered content decisioning technology integrates with Marketo to power 1:1 relevance at scale. Marketo users can now automatically engage buyers and nurture prospects with the right content in every email communication without needing segmentation rules or constructing preset nurture paths.
Idio’s AI automatically understands the meaning of your content and identifies the unique interests of every person in your email database: no manual segmentation rules or content tagging is necessary.
Idio makes 1:1 marketing possible for global B2B enterprises by predicting the interests of every individual, and automatically delivering relevant 1:1 experiences across digital channels. Global leaders including Pega, Fitch Ratings, and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst automating marketing complexity. Now Marketo users can access the same AI-driven benefits.
Automatic content tagging
Use AI to accelerate your content tagging workflow. Ingest, categorize and tag millions of individual content items. No manual input necessary.
First party intent data
Track the intent and interests of anonymous/identifiable buyers engaging on your digital channels. See the content topics that drive engagement.
1:1 content decisioning
Use AI to automatically select the most relevant content for every individual email engagement. No more IF/THEN rules or campaign segmentation.
Idio’s Marketo Connector enables real-time first party data appending and enrichment with custom connectors into Marketo to streamline the simplest path to relevant content delivery in Marketo email templates at scale, speed, and efficiency for today’s marketers demand.
Easily plug into Marketo by:
1. Set Up Connection
2. Create A Delivery
3. Create A Custom Object
4. Create A Token Script
*Idio easily integrates with Marketo and Salesforce CRM
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- Automate content tagging
- 1st Party Intent Data
- Next-Best-Content Decisioning
- No more manual rule-building
Customer Intelligence & Data Science
UK + Ireland
Before Idio, there was a lot of time being spent manually preparing the content that has to be put into email campaigns. Idio is now the single biggest efficiency driver in our departmentJon Ewing, CMO - Fitch Group