Hootsuite

By Hootsuite Media, Inc.

Hootsuite empowers organizations to execute business strategies for the social media era. Manage accounts, engage with audiences, and analyze results

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About

Hootsuite is the world’s most widely used social relationship platform. Launch marketing campaigns, identify and grow your audience, and distribute targeted messages using Hootsuite’s unique social media dashboard.

Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus create custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, Google+, and LinkedIn, plus an innovative and thriving ecosystem of 100+ app integrations and technology partnerships.

Integration

The Marketo-Hootsuite integration provides joint enterprise customers the capability to connect social interactions from the Hootsuite dashboard directly into their lead database in Marketo. Key social insights add a new layer of detailed data for enhanced leads, simplifying social lead generation and offering a clearer view of where prospects are in the buying cycle. The integration helps enterprises:

Generate qualified leads from social: Discover prospects on social channels in Hootsuite and easily add them to a lead database in Marketo. Follow up on key prospects with relevant campaigns by integrating with existing keyword searches and engagement monitoring.
Qualify leads faster with social scoring: Capture key social media activity and conversations to discover prime opportunities for engagement using Hootsuite. Use social data to search social media users against existing prospects.

Gain deeper insight into buyers: Enrich lead data with social media insights to engage in more meaningful conversations with customers and prospects. Use Hootsuite to update lead records with social profiles, messages, and conversation data that provides deeper context and helps progress leads through the funnel.