Highspot Sales Enablement Platform
- Marketo ToutApp Integration
- Sales Content Management
- Customer Pitches
- Engagement Analytics
The Highspot Sales Enablement Platform connects sales teams to the most relevant content for each situation, provides flexible ways to present content to customers, and delivers real-time visibility into whether customers find the content engaging. Advanced analytics provides actionable insights so pitches and content can be optimized.
- Marketing can organize content so that sales has the most effective content at their fingertips
- Sales can present to customers and get real-time alerts and insights on engagement
- Marketing and sales has the analytics to optimize content, tune sales pitches, and amplify best practices
- Marketo ToutApp integration places your best performing content in the hands of your sales reps when they need it
All pitching activity from within Highspot is automatically logged within your CRM allowing Marketo admins to adjust lead scoring based on a prospects engagement with sales.
Once this is enabled, users on Marketo and ToutApp will be able to select content directly from Highspot to be included in your sales emails.