HG for Marketo
By HG Insights
Fuel revenue growth with account based installed technology intelligence from HG Insights.
HG Insights uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their business. This is powerful information you can use to out-market, out-sell and outgrow your competition.
Identify the hardware and software products used by your customers and prospects to build hyper-targeted campaign audiences.
Drive more revenue by prioritizing leads with the highest propensity to buy to focus your marketing efforts where they will have the greatest impact.
High Relevancy Messaging
Craft messaging that resonates with the exact pain-points and challenges faced by your prospects based on their current tech stack.
React to changing market conditions and industry news with laser-focused marketing campaigns that are relevant and timely.
Enhance your marketing automation programs with HG Insights’ account intelligence to build smarter campaigns that increase engagement, qualified leads, and revenue. Quickly enrich new prospects to identify which technologies they are currently using to ensure they receive messaging that is customized and relevant.
Technographic insights are stored directly in Marketo as a custom object and are enriched via webhook and bulk enrichment.
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- See prospects tech stacks
- Enhance targeting and scoring
- Bulk and webhook enrichment
- Automatic continuous updates
Data Quality & Data Enrichment
UK + Ireland
Based on the targeting we can do using HG Insights technographics, we saw way above average response through email outreach — open rates, click-through rates, and engagementZak Pines, Vice President of Marketing | Bedrock Data