M-Clean: Real-time DeDupe App for Marketo
By Grazitti Interactive
Detects & Merges duplicate records in real-time and as a batch process. Supports merging in both Salesforce and MS Dynamics.
About
Duplicate leads heavily impact your Marketo subscription cost and tend to eat up a major chunk of your marketing budget. If you are looking for a high ROI through your marketing campaigns, a clean database with unique information is a must to reduce the lead volume cost.
Grazitti's advanced DeDupe solution M-Clean helps you remove existing duplicates in Marketo and prevent the creation of new duplicate records. By blocking duplicate leads from Marketo to your CRM (Salesforce or MS Dynamics), it helps you align marketing and sales to improve your sales productivity. With no duplicates in your database, this real-time solution ensures that you get rid of skewed reports in Marketo and CRM (Salesforce or MS Dynamics), thereby making an optimum use of your marketing budget.
Features
Real-Time Duplicate Check
Scan for duplicate leads when a new record is created or updated and merge it with existing records
Dedupe Rules Including Fuzzy Match
Set up custom rules to identify the winning record when new duplicate records are created in Marketo
Configurable Field Settings
Configure data append settings for Marketo fields when merging duplicate records
Quick Setup
Identify existing duplicates for merging and preventing within minutes of deployment
Merge Duplicates in Marketo & CRM
Merge and prevent duplicate records in Marketo as well as your CRM (Salesforce or MS Dynamics)
Live Dedupe Report
View historical data for the number of records scanned for duplicates, duplicates found and merged
Integration
The solution uses Marketo REST API in the backend to connect with Marketo and doing the de-duplication. Further details can be found in the attached Integration Setup Guide.
Get Started
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Highlights
- Quick Setup
- Custom Rules & Field Settings
- Real-Time Duplicate Merge
- Mass merge of old records
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We'd accumulated over 60k duplicates over the years and M-Clean successfully merged almost 80% duplicate records by default and rest 20% duplicate records (custom findings) by applying custom logic.Ryan Smith, Marketing Operations Manager, Alteryx