M-Clean: Real-time DeDupe App for Marketo

By Grazitti Interactive

Detects & Merges duplicate records in real-time and as a batch process. Supports merging in both Salesforce and MS Dynamics.


Duplicate leads heavily impact your Marketo subscription cost and tend to eat up a major chunk of your marketing budget. If you are looking for a high ROI through your marketing campaigns, a clean database with unique information is a must to reduce the lead volume cost.

Grazitti's advanced DeDupe solution M-Clean helps you remove existing duplicates in Marketo and prevent the creation of new duplicate records. By blocking duplicate leads from Marketo to your CRM (Salesforce or MS Dynamics), it helps you align marketing and sales to improve your sales productivity. With no duplicates in your database, this real-time solution ensures that you get rid of skewed reports in Marketo and CRM (Salesforce or MS Dynamics), thereby making an optimum use of your marketing budget.


Real-Time Duplicate Check

Scan for duplicate leads when a new record is created or updated and merge it with existing records

Dedupe Rules Including Fuzzy Match

Set up custom rules to identify the winning record when new duplicate records are created in Marketo

Configurable Field Settings

Configure data append settings for Marketo fields when merging duplicate records

Quick Setup

Identify existing duplicates for merging and preventing within minutes of deployment

Merge Duplicates in Marketo & CRM

Merge and prevent duplicate records in Marketo as well as your CRM (Salesforce or MS Dynamics)

Live Dedupe Report

View historical data for the number of records scanned for duplicates, duplicates found and merged

Max Limit (6 Features)


The solution uses Marketo REST API in the backend to connect with Marketo and doing the de-duplication. Further details can be found in the attached Integration Setup Guide.

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Additional Information

Application Categories

Data Quality & Data Enrichment






North America






Central Europe





We'd accumulated over 60k duplicates over the years and M-Clean successfully merged almost 80% duplicate records by default and rest 20% duplicate records (custom findings) by applying custom logic.
Ryan Smith, Marketing Operations Manager, Alteryx