GoChime + Marketo
By GoChime
Take your email marketing campaigns multichannel in the easiest way imaginable to boost retention and acquire new customers.
About
Discover all the sophistication of Marketo activated through Facebook advertising, instead of email. Whether you use Marketo for marketing emails, marketing automation, or behavioral targeting, there is a powerful counterpart on GoChime that drives ROI for your business on the social network in which consumers are spending the majority of their time, Facebook.
Here are a few of the ways customers are using GoChime today:
Re-engage inactive customers that don’t open your email—on average 80% of a list on a given campaign—with a complementary newsfeed ad on Facebook. Boost your existing customer reach by up to 2-3x with this strategy.
Acquire new customers by creating “lookalikes audiences” modeled from existing customers exhibiting high-intent—such as the 2% of customers clicking on a link within a given campaign. Achieve massive return on ad spend (up to 20x) and grow your business by targeting the right audiences.
Keep your customers happy by exclusion-targeting the ones that have elected not to be contacted and pulling converters out of a given campaign to prevent wasted ad spend.
Integration
GoChime is the global leader in social marketing automation, providing a platform that seamlessly links mobile and desktop Facebook ads into your greater Marketo marketing automation strategy to drive customer retention and acquisition. Securely live-sync your highly-segmented customer data stored in Marketo with GoChime.
Discover all the sophistication of Marketo activated through Facebook advertising, instead of email. Whether you use Marketo for marketing emails, marketing automation, or behavioral targeting, there is a powerful counterpart on GoChime that drives ROI for your business on the social network in which consumers are spending the majority of their time, Facebook.
With GoChime you can:
Target Marketo Lists
Run mobile and desktop Facebook ad campaigns targeting your Marketo lists
Retarget Customers in Real-time by Event
Set it and forget it ads. Automatically deploy Facebook ads to customers by events triggered
Reach Customers By Lead Score
Deliver specific Facebook media to groups of customers segmented by lead score ranges
Data-Driven Customer Prospecting
Choose a customer lead score range to create and target a lookalike audience of new site visitors.
Get started today with a 14-day free trial by signing up at http://gochime.com/marketo
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Highlights
- Retarget Unopens via Facebook
- Create Lookalike Audiences
- Track Conversions
- Exclusion Target Opt Outs
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