Location and Proximity-based Engagement
By Gimbal, Inc.
Improve digital ad relevance and CPM value with location and proximity to increase engagement and better target mobile audiences with attribution.
Gimbal is the leading location and proximity-based mobile engagement platform, helping you to deliver the most relevant and personalized engagements to a user's mobile device. Our comprehensive platform combines macro-location geofences and proximity beacons with software, hardware, analytics tools and a management portal to get the most out of your mobile location strategy. This allows advertisers, brands, retailers, venues and Out-of-Home networks to understand a user’s journey from beginning to end and deliver them relevant engagements at the proper time in the buying cycle or journey. Developed as part of Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds to enrich mobile campaigns.
The Gimbal integration with the Marketo Engagement Marketing Platform delivers relevant and personalized engagements to a user's mobile device. Advertisers, brands, retailers, venues and Out-of-Home networks can better understand a user’s journey from beginning to end and deliver relevant messaging at the proper time in the buying cycle.
Please refer to the Marketo Integration Set-up Guide for instructions on how to integrate Gimbal to Marketo.
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- Give personalized engagements
- Gain consumer insights
- Connect with mobile audiences
- Provide campaign attribution