Folloze

By Folloze

Engage and educate prospects deeper in the funnel with a beautiful, personalized experience.

About

Folloze is the leading Account Based Marketing (ABM) Engagement Platform, which enables B2B sales and marketing teams to engage, develop and win their top target accounts. Built for scale, the platform empowers Marketing and Sales to collaborate on marketing strategy, account-specific content campaigns, content automation and more, and enables Marketing to easily deliver campaigns on behalf of Sales. The result is a personalized, automated, scalable ABM program, backed by actionable account analytics, where Sales maintains an authentic relationship with the buyer. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipeline, and ultimately revenue.

Key Benefits for:

Marketing

  • Create and deliver marketing messages geared for sales conversations
  • Directly prove your contribution to pipeline and revenue
  • Gain insight on the best performing content and boards

Sales

  • Position yourself as a consultant and advisor
  • Experience significantly higher strategic customer wins
  • Deliver great experience with marketing level tools

Learn More and find out how you can deliver Account Based Engagement at Scale

Features

ABM Engagement Campaigns

Orchestrated campaigns via connected marketing and sales workflows, powered by Folloze ABM Automation - simple to execute and deliver powerful results

Personalized Account Experience

High-value, relevant, digital experiences via Folloze Boards sent directly to prospects by or on behalf of your account team

Content & Account Analytics

Powerful Pulse Table dashboard tracks account engagement, content performance and analyzes pipeline impact, delivering insights per account executive

Real-time Insights

Take immediate sales action from real-time alerts based on set parameters, including individual and account engagement, viewing time and much more

Design & Launch in Minutes

Define dynamic content rules and easily create, curate and organize via drag and drop, beautiful “on-brand” microsites, via the Folloze Board Designer

Max Limit (6 Features)

Integration

Marketo integration with Folloze 

Leverage Marketo with Folloze ABM Engagement Platform to deliver Highly personalized account experience orchestrated by Marketing and Delivered by Sales. 

  • Send Marketo Account/ Vertical/ segment specific campaigns linking to a personalized experience
  • Deliver a beautiful auto personalized experience, presenting rich media content.
  • Present the information for the salesperson responsible for the account and notify him/her in real time on customer engagement
  • Allow Field Marketing and Sales to send highly targeted single or multi touch campaigns
  • Track engagement in Marketo to analyze account activities 

Get Started

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Adding value throughout the sales process is key. With Folloze, we can differentiate our sales conversations, and increase our win rate.
Jason Mefford, Director of Inside Sales at Digium