- Track engagement in Marketo
- Autopersonalize Content Boards
- Send a multi-step Content Play
- Send from Salesforce & Outlook
Folloze is a provider of an enterprise Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to harness marketing techniques to engage, develop and win their top target accounts. Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipelines and sales wins.
Auto-personalization - make your content relevant for your customers with minimal to no effort. Sales can send a board that will dynamically adjust to the seller’s conversation with their prospect, making it a digital 1:1 dialog.
- Content Boards - deliver a beautiful customer journey focused on a topic, solution, or a sales conversation by aggregating mixed media from any source: videos, documents, web links, blogs
- Automation - send campaigns to your target prospects or deliver a full content play, a multi-step focused drip campaign that is customized to fit the sales conversation and stage of the deal
- Design - Easily customize your board to fit your brand. Marketing retains total control of look-and-feel with a WYSIWYG platform that doesn’t require a designer to set-up.
- Insight - Stay on top of who is consuming what pieces of your content and for how long. Get notifications inside Salesforce, Outlook, or Folloze. React quickly to hot leads and super viewers. Know who contributed to furthering the sale.
- Sales tools - Marketing generally loves a new tool. Sales, typically does not. Folloze gives analytics and distribution inside of native Sales environments - both Salesforce and Outlook.
Create and deliver marketing messages geared for sales conversations
Directly prove your contribution to pipeline and revenue
Gain insight on the best performing content and boards
Position yourself as a consultant and advisor
Experience significantly higher strategic customer wins
Deliver great experience with marketing level tools
Marketo integration with Folloze
Leverage Marketo with Folloze ABM Engagement Platform to deliver Highly personalized account experience orchestrated by Marketing and Delivered by Sales.
- Send Marketo Account/ Vertical/ segment specific campaigns linking to a personalized experience
- Deliver a beautiful auto personalized experience, presenting rich media content.
- Present the information for the salesperson responsible for the account and notify him/her in real time on customer engagement
- Allow Field Marketing and Sales to send highly targeted single or multi touch campaigns
- Track engagement in Marketo to analyze account activities