Facebook Lead Ads

By Facebook

Lead Ads helps businesses by pre-filling digital forms with customer information & automatic record creation, decreasing the friction of landing pages

About

Plenty of people want to hear back from your business, but filling out forms to learn more information can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People simply tap your ad and a form pops up, already pre-populated with the contact information they've shared with Facebook, ready to be sent directly to you. Just like that, they can get the information they want—and you generate a qualified lead for your business.

The days of manually filling out online forms are quickly coming to an end. With peoplespending more and more time on mobile phones, it is more important than ever formarketers to deliver a frictionless, one-click experience so consumers can easily redeemoffers or sign up for brand communications.Facebook and Marketo can help businesses by pre-filling digital forms with customerinformation and automatic record creation, decreasing the friction involved with sharingthis information, helping them meet their goals more efficiently. 

Here is a simple explanation on how it works:When someone clicks on your lead ad in Facebook, a form opens with the person's contact informationautomatically populated, based on the information they share with Facebook, like theirname and email address. Automatically populating the contact information that peopleshare with Facebook makes filling in the form as fast as two taps: one click on the ad toopen the form and another to submit the autofilled form. Like all of our ad types, lead adswere built with privacy in mind. People can edit their contact information beforesubmitting the form, and this information isn’t sent to the business until a person clicks“submit.” 

Included and available to all Marketo customers. Specifically, the Marketo integration with Facebook Lead Ads will allow marketers to: 

Lead Ads for Marketo will extend the power of our digital advertising offeringand lead automation solutions at Marketo, allowing brands to: 

  • Find new prospects on Facebook that are similar to their most loyal existing customersand target those audiences with Facebook Lead Ads 
  • Automate the flow of customer information from Facebook directly into Marketo,making it easier for sales teams to manage lead pipeline directly; it can also kick-offmarketing automation within Marketo to nurture those leads. 

Integration

Facebook - Marketo Lead Ads Setup guide

Test Facebook Lead Ads for Desktop Integration with Marketo 

Test Facebook Lead Ads for Mobile Integration with Marketo

Use Lead Ads Filters and Triggers in a Smart Campaign

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Given Facebook’s extensive reach and targeting capabilities, we had long known that it was a channel that could deliver a high quantity of high-quality leads. That’s exactly what the results were from
Eddie Morales, Director, Demand Generation, Revel Systems