SAP and Oracle integration for Marketo

By Elixir Solutions

Integrate your buyers journey with a bidirectional sync that connects SAP and Oracle accounts/contacts, leads and opportunities with Marketo

About

INTRODUCTION

 

Our ElixirSync integration give you full 360° visibility of your accounts, contacts, leads and opportunities in Marketo and SAP/Oracle.

 

ELIXIRSYNC ALLOWS YOU TO

 

HANDOVER LEADS WHEN THEY ARE SALES READY

  • Based on configurable criteria (lead score, persona, etc...) you can create marketing leads in SAP/Oracle, which will trigger the sales department to take the required actions. As these leads are processed in SAP/Oracle, information is send back to Marketo

 

UPSELL TO EXISTING SAP C4C CONTACTS

  • Our solution allows to download accounts and contacts to Marketo, with filters if needed, in order to ensure you can setup up-selling campaigns to your existing customer base

 

SETUP CLOSED LOOP REPORTING AND KPI ALIGNMENT

  • Integrated reporting and KPI alignment is only possible if your sales and marketing are tightly integrated 
  • This will allow for analyzing e.g. which marketing touch points result is the highest number of closed deals 

 

RELY ON DATA

  • By ensuring sales (SAP/Oracle) and marketing systems (Marketo) are tightly integrated, dashboards and reports make much more sense 

 

THE FEATURES OF OUR SOLUTION INCLUDE:

 

DATA INTEGRATION

  • Bi-directionally synchronise accounts, contacts and leads 
  • Integrate opportunities from SAP/Oracle with Marketo Opportunities
  • Facilitates a very efficient handover between marketing and sales based on configurable criteria (e.g. Based on lead score, persona,...) 

 

PROCESS INTEGRATION

  • Full customer journey alignment across Marketo and SAP/Oracle
  • Process integration possibilities: we can tweak our solution as to t your business process 
  • Lead intelligence: Integration of interactions via mashup in SAP

 

ENTERPRISE READY PLATFORM

  • Running securely in the cloud environment of Elixir Solutions (different locations are possible) 
  • Stable and easily extendible – Java based (Elixir Solutions has strong development expertise in-house as to implement custom features and extensions when needed)

 

EASY AND SEAMLESS SET-UP

  • Setup in a matter of days or a few weeks, dependent on your use case 
  • Core solution can be easily extended to meet the needs of the most demanding customers 
  • Multiple error logging and error handling options specific to the Marketo use-case 

Integration

This integration provides bidirectional synchronization between SAP/Oracle and Marketo.  ElixirSync provides a predefined integration that links Marketo contacts, companies and opportunities with their corresponding SAP/Oracle counterpart (Accounts/contacts, leads opportunites, or any other object you want to integrate with).

 

This solution is entreprise-ready and can be adapted to meet the needs of the most demanding customers.

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