
SAP and Oracle integration for Marketo
By Elixir Solutions
Integrate your buyers journey with a bidirectional sync that connects SAP and Oracle accounts/contacts, leads and opportunities with Marketo
About
INTRODUCTION
Our ElixirSync integration give you full 360° visibility of your accounts, contacts, leads and opportunities in Marketo and SAP/Oracle.
ELIXIRSYNC ALLOWS YOU TO
HANDOVER LEADS WHEN THEY ARE SALES READY
- Based on configurable criteria (lead score, persona, etc...) you can create marketing leads in SAP/Oracle, which will trigger the sales department to take the required actions. As these leads are processed in SAP/Oracle, information is send back to Marketo
UPSELL TO EXISTING SAP C4C CONTACTS
- Our solution allows to download accounts and contacts to Marketo, with filters if needed, in order to ensure you can setup up-selling campaigns to your existing customer base
SETUP CLOSED LOOP REPORTING AND KPI ALIGNMENT
- Integrated reporting and KPI alignment is only possible if your sales and marketing are tightly integrated
- This will allow for analyzing e.g. which marketing touch points result is the highest number of closed deals
RELY ON DATA
- By ensuring sales (SAP/Oracle) and marketing systems (Marketo) are tightly integrated, dashboards and reports make much more sense
THE FEATURES OF OUR SOLUTION INCLUDE:
DATA INTEGRATION
- Bi-directionally synchronise accounts, contacts and leads
- Integrate opportunities from SAP/Oracle with Marketo Opportunities
- Facilitates a very efficient handover between marketing and sales based on configurable criteria (e.g. Based on lead score, persona,...)
PROCESS INTEGRATION
- Full customer journey alignment across Marketo and SAP/Oracle
- Process integration possibilities: we can tweak our solution as to t your business process
- Lead intelligence: Integration of interactions via mashup in SAP
ENTERPRISE READY PLATFORM
- Running securely in the cloud environment of Elixir Solutions (different locations are possible)
- Stable and easily extendible – Java based (Elixir Solutions has strong development expertise in-house as to implement custom features and extensions when needed)
EASY AND SEAMLESS SET-UP
- Setup in a matter of days or a few weeks, dependent on your use case
- Core solution can be easily extended to meet the needs of the most demanding customers
- Multiple error logging and error handling options specific to the Marketo use-case
Integration
This integration provides bidirectional synchronization between SAP/Oracle and Marketo. ElixirSync provides a predefined integration that links Marketo contacts, companies and opportunities with their corresponding SAP/Oracle counterpart (Accounts/contacts, leads opportunites, or any other object you want to integrate with).
This solution is entreprise-ready and can be adapted to meet the needs of the most demanding customers.
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Highlights
- Bidirectional integration
- Full buyers journey alignment
- Flexible setup / custom logic
- Entreprise ready
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