SAP and Oracle integration for Marketo

About

INTRODUCTION

Our ElixirSync integration give you full 360° visibility of your accounts, contacts, leads and opportunities in Marketo and SAP/Oracle.

ELIXIRSYNC ALLOWS YOU TO

HANDOVER LEADS WHEN THEY ARE SALES READY

• Based on configurable criteria (lead score, persona, etc...) you can create marketing leads in SAP/Oracle, which will trigger the sales department to take the required actions. As these leads are processed in SAP/Oracle, information is send back to Marketo

UPSELL TO EXISTING SAP C4C CONTACTS

• Our solution allows to download accounts and contacts to Marketo, with filters if needed, in order to ensure you can setup up-selling campaigns to your existing customer base

SETUP CLOSED LOOP REPORTING AND KPI ALIGNMENT

• Integrated reporting and KPI alignment is only possible if your sales and marketing are tightly integrated 
• This will allow for analyzing e.g. which marketing touch points result is the highest number of closed deals 

RELY ON DATA

• By ensuring sales (SAP/Oracle) and marketing systems (Marketo) are tightly integrated, dashboards and reports make much more sense 

THE FEATURES OF OUR SOLUTION INCLUDE:

DATA INTEGRATION

• Bi-directionally synchronise accounts, contacts and leads 
• Integrate opportunities from SAP/Oracle with Marketo Opportunities
• Facilitates a very efficient handover between marketing and sales based on configurable criteria (e.g. Based on lead score, persona,...) 

PROCESS INTEGRATION

• Full customer journey alignment across Marketo and SAP/Oracle
• Process integration possibilities: we can tweak our solution as to t your business process 
• Lead intelligence: Integration of interactions via mashup in SAP

ENTERPRISE READY PLATFORM

• Running securely in the cloud environment of Elixir Solutions (different locations are possible) 
• Stable and easily extendible – Java based (Elixir Solutions has strong development expertise in-house as to implement custom features and extensions when needed)

EASY AND SEAMLESS SET-UP

• Setup in a matter of days or a few weeks, dependent on your use case 
• Core solution can be easily extended to meet the needs of the most demanding customers 
• Multiple error logging and error handling options specific to the Marketo use-case