Drift is the world's leading conversational marketing and sales platform that helps businesses connect with the customers who are ready to buy now.
With its quickly evolving set of tools and playbooks, Drift is leading businesses through the customer-driven revolution by using conversations to help businesses connect with future customers NOW. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle.
With Drift chatbots on your website, you can nurture and qualify leads 24/7/365 based on the rules that matter to you (like ideal customer profile, firmographics, and more) and automatically schedule meetings with your sales team.
To learn how to connect the integration, please check out this help doc!
Integrating Drift with Marketo enables you to create seamless omni-channel journeys to continue the conversation on the channels that your customers prefer. Companies that add Drift to their marketing & sales efforts have seen a 2-3x increase in qualified leads and have been able to shorten sales cycles from weeks to days. With our Marketo integration you can:
- Sync Marketo lists into Drift to target dream customers with a personalized experience on your website
- Sync leads captured in Drift conversations to continually nurture them with Marketo
- Pass conversation details like if a meeting is scheduled, a CQL scores and if a lead owner engaged to continue the conversation in Marketo
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- Sync Marketo lists into Drift
- Pass Drift leads to Marketo
- Sync conversation attributes
Conversational Marketing & Chat