By Drift

Drift is the world's leading Revenue Acceleration Platform helping companies increase revenue, shorten sales cycles, and strengthen their brand.


We’re living in a buyer-centric world, where companies need to connect with customers on their terms. Drift’s Revenue Acceleration Platform helps you do just that, by making it easy to engage in real-time, personalized conversations with the right customers at the right time. 

More than 50,000 businesses use Drift to deliver a unified customer experience in real time via chat, video, voice or email — helping them build trust and accelerate revenue. Companies that add Drift to their marketing & sales efforts have seen a 2-3x increase in qualified leads, and have been able to shorten sales cycles from weeks to days. 

And while starting conversations in real-time with every website visitor is powerful, personalizing these conversations automatically – based on who someone is and how they’ve already interacted with your marketing campaigns – is a true differentiator. With Drift and Marketo, you can do just that. 

But we don’t stop there. Drift updates your Marketo database with information from Drift chats, so the rest of your Marketo campaigns are even smarter. 

That means you can deliver a great customer experience while improving your ROI across both Drift and Marketo. Talk about a win-win. 

"Consumers are increasingly seeking new ways to engage real-time with brands in the digital landscape, and we are thrilled to forge a strategic alliance with the leader in the emerging category of Conversational Marketing. I am confident that Marketo and Drift will lead this market together and deliver unparalleled value to our customers in the age of the engagement economy.” — TK Kader, Senior Director, Alliances at Marketo 

Learn more about Drift’s Marketo integration here, or get details on how to set it up here


Deliver personalized experiences

Sync your contact lists from Marketo into Drift to start personalized conversations with prospects when they visit your site.

Automatically create, nurture leads

Drift adds new leads into Marketo for you and you can nurture leads with targeted, personalized, and relevant Marketo campaigns.

Max Limit (6 Features)


Integrating Drift with Marketo enables you to create seamless omni-channel journeys to continue the conversation on the channels that your customers prefer. With Drift’s Marketo integration, you can: 

  • Sync Marketo lists into Drift to target dream customers with a personalized experience on your website 
  • Sync leads captured in Drift conversations to continually nurture them with Marketo 
  • Pass conversation details — like if a meeting is scheduled, CQL scores, and if a lead owner engaged — to continue the conversation in Marketo

Learn more about Drift’s Marketo integration here, or get details on how to set it up here.

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Additional Information

Application Categories

Conversational Marketing & Chat

Integration Status


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