- Create Leads from Drift
- Send Conversation Activity
With Drift, every conversation on your website can be a conversion.
Instead of traditional marketing and sales platforms that rely on forms and follow-ups, Drift connects your business with the best leads in real-time, like a virtual assistant for your website.
And with Drift on your website, you can qualify leads 24/7, 365 based on the rules that matter you (like ideal customer profile, firmographics, and more) and automatically schedule meetings with your sales team.
Want to see Drift in action? Click here to book a demo.
Companies that add Drift to their marketing & sales efforts have seen a 2-3x increase in qualified leads and been able to shorten sales cycles from weeks to days.
And now you can send all of the leads you're capturing with Drift right to Marketo -- just like you'd do with forms.
When a contact provides their email via Drift, leads are created in Marketo, and Drift will also identify existing leads based on their Munchkin cookie. Additionally, any conversations in Drift will be logged as an activity on that lead in Marketo once that conversation is closed by your sales team.