DiscoverOrg

By DiscoverOrg

DiscoverOrg provides the world's most accurate sales and marketing intelligence on key decision-makers.

About

DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM and MAT tools in the market. DiscoverOrg’s team of over 300 researchers refreshes every data point at minimum every 60 days – ensuring customers reach the right buyers with the right message at the right time. 

 

The DiscoverOrg Marketo Connector puts dataenrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence.  When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline. 

Webhooks provide trigger-baed enrichment of leads sources from forms, trade shows, and other third-party lists. Upon lead creation, field-level updates, or other specified criteria, webhooks enriches leads with the latest data from DiscoverOrg. Webhooks offer reactive trigger-baed enrichment of leads when certain criteria are met whereas Append and Clean offers continuous updates to leads as new data emerges or data changes over time.  

Integration

The Marketo Connector puts data enrichment and cleansing on auto-pilot by automatically searching Marketo for new leads, populating missing fields, and cleansing bad data with DiscoverOrg’s industry-leading intelligence.  When marketers can effortlessly update Marketo leads with accurate, robust data, they see better email deliverability, higher lead conversion rates, and more marketing-sourced pipeline. 

 

Identify and Target Ideal Customers

Use DiscoverOrg’s granular advanced search to identify and prioritize target accounts and leads based on 70+ data points.

  • Search for accounts, leads, and buying signals by demographic, firmographic, technographic, or geographic filter criteria in DiscoverOrg

  • Upload individual lead records or entire lists in bulk to Marketo at the click of a button

 

Enrich Data for Better Scoring, Segmentation, and Personalization

Enrich incomplete lead records sourced from forms, tradeshows, third-party lists, or manual CRM entries with human-verified intelligence that can be used for more granular targeting and personalized messaging.

  • Reduce the number of online form fields needed to capture leads and boost conversion rates without sacrificing access to data needed for segmentation, lead routing, and reporting

  • Fill in blank fields to ensure more leads reach the scoring threshold for qualification and get passed to sales

  • Append missing or hard-to-acquire information such as revenue or department budgets

 

Automate Data hygiene

Data can decay up to 70% per year -  rendering a database worthless. In addition to continuously scrubbing existing leads for incomplete, inaccurate, and outdated records, DiscoverOrg continuously looks for new records to cleanse.

  • Check email addresses against our database of known bounces to filter out bad contacts

  • Automatically replace bounced email addresses with verified email addresses from DiscoverOrg to improve deliverability

  • Take advantage of custom field-mapping to control when and how records are enriched and updated

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