The DataXu Platform

By DataXu

DataXu's software uses Active Analytics® to turn data into real-time insights and cross-device ad engagement. The result: true marketing ROI.


Our mission at DataXu from day one has been simple: to make marketing better through data science. Our vision is to enable the world’s leading brands to truly master marketing ROI.

DataXu can help you reach your customer segments with targeted, personalized ads across media channels and devices. Below are four of the capabilities we use to make it happen:

Cross-device data management via DataXu's OneView Technology

  • Gain scale, insight, and performance by connecting user IDs across devices and media channels

Unmatched trust in DataXu's 97% fraud-free guarantee on all ad campaigns

  • Invest with confidence knowing that DataXu guarantees the industry's lowest fraud rate, audited by 3rd party ad fraud detection leader DoubleVerify

Global reach via Video, Mobile, Social, TV, and Display media channels

  • Standardize on a single unified platform for global data activation and marketing analytics

Automated optimization via DataXu's Cruise Control technology

  • Maximize performance and scale while minimizing human error with the only platform that automates forecasting and reallocation decisions

Forrester Research recognized our vision and achievements in the most recent DSP Wave, released in Q2 2015. DataXu had the highest rated current offering, including the highest scores in the areas of media buying, data management, and analytics.


Please refer to our Integration Documentation.

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Additional Information

Application Categories

Advertiser Campaign Management