Cvent Event Management

By Cvent, Inc.

Cvent has solutions to optimize the event life cycle, including registration, venue selection, marketing, mobile apps, check-in, surveys, and more.


Events play a critical role in an organization’s marketing mix. To build a stronger and more unified marketing strategy, marketers need a seamless integration between their event management and marketing automation platforms.

Cvent is a leading cloud-based enterprise event management company, with approximately 16,000 customers and 2,000 employees worldwide. Cvent delivers best-in-class technology designed to help organizations more efficiently and strategically manage the entire event lifecycle, from planning to evaluating impact.

Cvent’s partnership with Marketo will allow you to execute more successful events. Your event activity and attendee behavior will automatically be reflected in your Marketo account. 

Cvent’s out-of-the-box Marketo integration will allow users to generate leads and demand, build better relationships with prospects and customers, and drive sales value with more complete customer profiles, more conversions, and acceleration of the sales cycle.

Cvent's Solutions Include:

  • Event Venue Sourcing
  • Online Event Registration
  • Dynamic Registration Paths
  • Branded Event Websites
  • Event Marketing
  • Secure Payment Processing
  • Call for Speakers
  • Agenda and Session Management
  • Housing and Travel Management
  • Mobile Event Apps
  • Social Media Engagement
  • Onsite Check-in
  • On-Demand Badge Printing
  • Attendance Tracking
  • Attendee Appointments
  • Lead Capture
  • Event Reporting
  • Event & Session Feedback Surveys

If you want to learn more about Cvent, please visit our website.


Enable Cvent to fetch contact data instantly from Marketo for dynamic registration path processing and form prepopulation.  Cvent's flexible integration with Marketo is very easy to set up and allows for multiple configurations within a single account - as well as integration with multiple Marketo accounts.

Configure Marketo to receive the following updates from Cvent:

  • Contact Updates - changes, updates and deletions
  • Email Statuses - sends, opens, bounces, unsubscribes and opt-outs
  • Event and Session Activity - websites visits, registrations, participation, cancellations, no-shows and regrets

Use any of these trigger points to update lead records, associate campaigns and add or remove from lists in Marketo, automatically.

The Cvent/Marketo integration will enable you to:

  • Build more complete customer profiles.
  • Create campaigns that accelerate the sales cycle, increase conversions and enhance existing customer relationships.
  • Enable Cvent to fetch contact data instantly from Marketo for dynamic registration path processing and form prepopulating.
  • Set up multiple configuration options within a single Cvent account or integrate with multiple Marketo accounts.

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Additional Information

Application Categories

Events & Webinars