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Custora  |  Applications
Custora is a predictive analytics platform that helps retail marketing teams improve customer acquisition and retention.
Main Features
  • Customer segmentation
  • Predictive lifecycle emails
  • Predictive lifetime value
  • Automated customer retention

Custora ( is a predictive analytics platform that helps e-commerce marketing teams acquire, retain, and segment their customers. Custora uses best-in-class predictive analytics models to help retailers answer questions like: What are my best and worst performing customer acquisition channels? How do I convert more members to active customers? How do I increase repeat purchase rates? How do I reactivate lost customers? What characterizes my most valuable customers? 

We’re excited to work with up & coming e-commerce innovators as well as established omnichannel retail brands, including Guess?, Etsy, Bonobos, Ann Taylor LOFT, One Kings Lane, Nasty Gal, Fresh, Theory, Crocs,, Reebok, and many more retailers spread throughout the world: 

Custora integrates with Marketo to help you tailor email marketing for each specific customer, based on powerful predictive analytics models. Custora's segmentation builder allows you to target any customer segment in your database, based on persona, lifecycle stage, products purchased, acquisition channel, demographics, and more. 

By making customer data from Custora available in Marketo, you can build more targeted and personalized segment-of-one email and cross-channel marketing campaigns.